Here Joeri sheds some light on one of the key DNA aspects of what is called NextGen – a combination of Millennials or Gen Y (currently the young adult generation of 21-36 year olds) and their successors Generation Z (aged 6-20 today).
At YMS17 Mary McIlrath of C+R Research will be sharing some insights on Gen Z’s resources, spending, and influence over household shopping in six countries worldwide. Here she previews some of the findings.
At YMS17, Voxburner will be revealing their annual Youth Trends research report, which delves into the key lifestyle, digital and content trends amongst 16-24 year olds. Voxburner's Head of Content, Lara Piras, gives us a taste of what to expect…
Inkling will be exhibiting at YMS17. David Proudlock, Co-Founder and Strategy Director, shares his insights into authentically connecting to culture and communities by providing genuine value exchange.
Phrasee’s CEO Parry Malm will be joining a YMS17 panel discussion all about navigating the digital language of youth. Here Phrasee give their list of digital marketing myths hampering the internet’s true marketing potential.
Search Laboratory will be chairing a masterclass at YMS17, all about creating targeted content that will achieve your digital goals. Ian Harris, CEO, shares his insight into the value of viral content for the youth market.
NMPi will be taking to the YMS17 stage on day 2, talking about connecting with young people via the moments that matter in their lives. Damien Bennett, Business Strategy Director at NMPi gives his top 5 tips to help brands connect with 16-24s.
Hannah Morrish, Community Manager at The Student Room will be taking to the YMS stage talking about the challenges that young people face today. Here she shares the very real impact of constant digital scrutiny for 16-24s and being denied the luxury of a ‘false start’.
Samantha Fay, SVP Global Brand Strategy at Guinness World Records will be taking to the YMS17 stage to inspire you to find your brand’s inner superpower. We caught up with her ahead of the event to discuss all things superhuman...
All Response Media’s Maria Yiangou will be taking part in our #YMS17 panel discussion all about big vs little marketing, exploring what global brands can learn from nimble start-ups and vice versa. Here she shares her secrets into how brands can reach millennials without breaking the bank.
SMRS will be once again hosting the Higher Education stream at YMS17 and ahead of the event, Ed Layt, Education Marketing Strategist at SMRS shared some of the findings of their study into higher education branding with us.
It is hard to believe that this coming March Voxburner will host its sixth YMS London. Over the past few years I have watched YMS become more than just a marketing event, evolving into a hub for the world of youth marketing to gather under one roof, and a place for friendships to be made and working relations cemented.
We can’t quite believe it’s been over a month since YMS NYC 2016 took place. The 21st-22nd September 2016 saw 400 delegates come together at the uber cool venue Industry City in Brooklyn to be blown away by a plethora of thought leaders in the youth marketing sphere. Think Refinery29, Buzzfeed, Trendwatching, YouTube, Tumblr and many more.
I’m Heidi Browning and I am the Senior Vice President of Strategic Solutions at Pandora. I lead the B2B marketing team, responsible for supporting our advertising business as a key driver of revenue for the company. Our goal is to educate brands and agencies on the value of Pandora’s passionate and engaged audience to deliver results for marketers.
Tomorrow Media is a creative agency based out of SarniaLambton delivering 360 degrees of digital marketing and media to businesses, organizations and influencers. The reason I do what I do is because I love empowering business through digital marketing while being creative.
Jason Francis is head of social media at Nomadness LLC the leading digital community for todays modern urban traveler. Here he talks about learnings in event management, the rise of Snapchat and his inspirations.