As news cycles go, 2017 was a fairly tumultuous year. Fortunately, when it came to digital marketing things were a little less bumpy…a little less.2018 promises to be just as exciting, and turbulent. Check out Wayin's digital marketing trends and predictions for the year ahead.
Joeri Van den Bergh, Managing Partner of InSites Consulting explains how fragile next gen consumers are how this has affected their take on the world around them. As a result view brands differently, adopting an agile mindset.
Josie Scotchmer, Marketing manager at Mailjet answers the question "What do Gen Z want from brand communications?" Following the results from their research study carried out this year with over 2000 respondents.