Search Laboratory will be chairing a masterclass at YMS17, all about creating targeted content that will achieve your digital goals. Ian Harris, CEO, shares his insight into the value of viral content for the youth market.
It is hard to believe that this coming March Voxburner will host its sixth YMS London. Over the past few years I have watched YMS become more than just a marketing event, evolving into a hub for the world of youth marketing to gather under one roof, and a place for friendships to be made and working relations cemented.
We can’t quite believe it’s been over a month since YMS NYC 2016 took place. The 21st-22nd September 2016 saw 400 delegates come together at the uber cool venue Industry City in Brooklyn to be blown away by a plethora of thought leaders in the youth marketing sphere. Think Refinery29, Buzzfeed, Trendwatching, YouTube, Tumblr and many more.
I’m Heidi Browning and I am the Senior Vice President of Strategic Solutions at Pandora. I lead the B2B marketing team, responsible for supporting our advertising business as a key driver of revenue for the company. Our goal is to educate brands and agencies on the value of Pandora’s passionate and engaged audience to deliver results for marketers.