While teenagers can spend hours binge-watching Netflix and YouTube, a trip to the cinema remains one of their favourite ways to spend their free time. Brands shouldn’t underestimate the power of the big screen in reaching young people. A report by Millward Brown revealed that UK teens are more likely to feel positive about cinema advertising than any other traditional media format.
2018 has a big line-up of blockbuster movies and franchise favourites, as well as some teen movies with major Gen Z appeal. Here are 10 new films on the teen to-watch list this year.
Every Day is a teen romance with a quirky sci-fi twist, and takes the message of “it’s what’s inside that counts” to new heights. The protagonist Rhiannon falls in love with a character who exists in a different teenage body every day, often changing gender and race.
Love, Simon is a fairly traditional, mainstream teen movie, but is being described as “groundbreaking” because its main character is gay. The film is eagerly awaited by LGBT teens and fans of its popular young cast, including multiple stars of 13 Reasons Why.
Ready Player One
The young adult book industry is thriving at the moment, which means many of its hits are being turned into movies. One of the most anticipated is Ready Player One, a Steven Spielberg-directed sci-fi story where a teenage boy uses VR to save the world in a dystopian future.
Avengers: Infinity War
The next big movie from the Marvel Universe is Infinity War, a super star-studded sequel to the previous 2012 Avengers and 2015 Age Of Ultron titles. The Avengers will join forces with the Guardians of the Galaxy to prevent villain Thanos from collecting the powerful Infinity Stones.
Solo: A Star Wars Story
Han Solo will take the lead in this upcoming Star Wars spin-off. The relatively little-known Alden Ehrenreich will play Solo in his younger years, appearing alongside actor/rapper Donald Glover, and British stars Phoebe Waller-Bridge, Thandie Newton and Emilia Clarke.
The Deadpool sequel is scheduled for release in May 2018, but it’s still currently untitled. Nonetheless, marketing efforts are in full swing. The character live tweeted the Super Bowl last week, and a trailer has been released focused on new villain Cable.
Following the 2016 Ghostbusters remake, the next blockbuster to get an all-female version is the Ocean’s series. The heist comedy features a range of big names, from Sandra Bullock and Anne Hathaway to Mindy Kaling and Rihanna.
The Incredibles 2
Gen Z will be feeling nostalgic when the new Incredibles sequel comes out this summer, as the original was released in 2004, when they were young children. A new Disney Pixar movie is always a big event, and this one will be highly anticipated after a 14 year wait.
Fantastic Beasts: The Crimes of Grindelwald
The Harry Potter franchise is as big as ever with today’s teens, who grew up with the books and movies. Despite the controversy around the casting of Johnny Depp, the second film in the Fantastic Beasts series is sure to be another hit when it’s released in November.
Mary Poppins Returns
Casting the iconic role of Mary Poppins was a tall order for Disney, but popular English actress Emily Blunt feels like a natural choice. The 2018 sequel (note: not a remake) may be judged with suspicion, but scheduled for a Christmas Day release, it’s bound to be a holiday hit.
Find out more about the teen trends of 2018 and how your brand can capitalise on them at our upcoming event, YMS London.