In the run up to Voxburner’s YMS 2016 event taking place on 7th, 8th and 9th March next year, we’ve decided to take some time out to look back at Youth Trends for 2015. The report focuses on key insights within the themes lifestyle, digital and content.
Read on to ensure you and your team are clued up on the current trends of the moment affecting 16-24s. For those attending next year’s event, this will stand you in good stead to learn about future youth trends for 2016 and beyond via Voxburner Founder Simon Eder’s keynote and the accompanying Youth Trends 2016 report, which will be distributed to attendees on the day.
Youth Trends 2015:
Righteous attitudes - young people are moving away from the rebellious ways of Boomers and Gen X-ers. We see a refreshing attitude towards wholesome values - working hard, getting involved in local communities, loyalty to friends and family.
Growing pains - young people crave guidance in everyday life whether it be finance, relationships, careers.
Life skills - young people want to know how to cook, budget, do laundry. They often turn to the Internet / YouTube to learn how to do things.
Digital and tech
Time is precious - young consumers expect everything right now. They work to shorter time-frames within the digital sphere. They lead busy lives and anything that can make things quicker or easier are welcomed e.g. Uber, Click and Collect.
Digital innovations - it’s all about utility. Which innovations are must-have and which are over-hyped?
Integration of digital and physical - brands that are blurring the lines are winning. e.g. Polaroid connecting with instagram / Twitter photos; mobile check out in Apple stores.
Content and interacting with brands
Hyper-connected - Content needs to be hyper-connected and accessible when and where the reader wants it to be. It also needs to be interactive via (not only) social media allowing young people’s opinions to directly influence new ideas.
Hacking the norm - Brands that are winning are completely rethinking the way they go about creating, which in turn enables fresh content and a new way to deliver. Think podcasts, TV shows only available on YouTube
Cross-media - Content creators are switching to different fields and platforms to re-engage their target audience and entice new ones - TV shows that have apps, TV shows developing gaming apps - this invites a new audience in.