Vox pops: Which brands stand out for 18-24s today?

Which are the brands that stand out for 18-24s today? Ahead of Voxburner’s Youth 100 Insights Summit and Awards Ceremony, we partnered with Vox Pops International to hit the streets and get the views of young people on where they shop, which brands they admire and who they might like to work for.

In recent Voxburner research into young people and fashion, a quarter of young people buy a new item of clothing at least once a fortnight. H&M, Topshop and River Island were some of the fashion brands mentioned by the young people we spoke to:

“H&M stick to the trends and it’s quite affordable.” James, retail assistant, aged 22

“If someone says my top is from Topshop, people will be more impressed by it.” Megan, student, aged 16

TGI Friday’s, Disney and Nike were some of the brands young people said they’d like to work for.

Watch the video below and hear what else these young people had to say.