Our Vision for #YMS17

It is hard to believe that this coming March Voxburner will host its sixth London YMS. Over the past few years I have watched YMS become more than just a marketing event, evolving into a hub for the world of youth marketing to gather under one roof, and a place for friendships to be made and working relations cemented.

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I speak daily to our audience and partners, not only to gain feedback but also to hear how YMS has impacted their work. It is incredible to hear the connections that have been made and strategies implemented as a result. It is so easy to forget the core value of why we do what we do. Of course on one level, it is to ensure you, our audience, are wowed by the very latest content and top speakers, but on a different level to ensure the young people of today are given a voice. We want them to be heard by not only the brands of today, but the brands of tomorrow. There are so many young people out there who are not exposed to the opportunities others have - one of our key goals is to ensure all young people to feel empowered and spoken to on a level they can get on board with.

The agenda that the team have put together is off the scale and something my colleagues Lara and Olivia have been working on for over 5 months. Some of my personal highlights include:

  • Stories from emerging brands on how little marketing can go a long way
  • The rise of female powerhouse role models
  • CEO panel: the place youth marketing has in the boardroom
  • Happiness and hedonism: where young people get their highs

 

Helen Lawrence/ Twitter

Helen Lawrence/ Twitter

Genna Barrett/ Buzzfeed

Genna Barrett/ Buzzfeed

Hugh Thomas/ Ugly Drinks

Hugh Thomas/ Ugly Drinks

Rob Scotland/ Leo Burnett

Rob Scotland/ Leo Burnett

Founder of Voxburner Simon Eder is famous at HQ for saying ‘content is king’ and that is certainly true of YMS17. Along with our main stage, the four content streams we have put together offer 8 hours of extra sessions but will also allow our audience for the first time to truly tailor their YMS experience. We’ve got a dedicated stage for retail, digital, higher education and student marketing.

We will also once again be launching our Youth Trends report, a piece of research that provides fresh insights into the state of youth attitudes and culture. We’ll be exploring the social, digital and tech trends that are impacting the lives of young people today. For me this piece of research is more than just a takeaway to an event, it’s the handbook to anyone looking to truly understand the youth culture of today and tomorrow.

Here is a glimpse of our vision YMS17 - watch our new video and let us know what you think:

 
 

If you missed our 2016 Youth Trends report and want to take a look please do drop me a line richard.jackson@voxburner.com or to book your tickets to YMS17 head over here.