5 brands using bots to engage the youth market

Predicted to be one of the biggest marketing trends of 2018, chatbots are already proving popular with an audience that has the power to make or break any digital innovation: Generation Z.

 

Among the themes at our upcoming event YMS London is Innovation and Future Tech, where we’ll be discussing the next big developments set to affect how we engage the youth market. One of the trends we’re expecting to be a major talking point is the use of chatbots to drive sales, raise brand awareness and build relationships with tech-savvy users. Here are five big brands who are leading the way.

J-14

US teen magazine J-14 worked with Sequel to create a celebrity quiz bot, which they made available on both Facebook Messenger and Kik, a social app known for its young audience. The bot asks users fun trivia questions about popular stars, such as Selena Gomez, Shawn Mendes and Justin Bieber.

AwesomenessTV

AwesomenessTV is a forward-thinking media company creating original web series, managing digital talent and much more. Their Kik bot, also made in collaboration with Sequel, is used to promote their video content on other platforms and grow engagement with their in-house influencers.

Katy Perry & Capitol Records

The biggest celebrity with their own bot is Katy Perry, the pop star with 69 million Facebook fans. Her Messenger bot is a promotional tool that informs her fanbase of new releases and tour dates. For example, the surprise premiere of a new music video in December was announced on the bot.

theScore

Sports news site theScore uses chatbots to drive traffic to their content. Facebook and Kik bots allow them to alert an engaged audience about breaking news stories as they happen. By reaching users directly via messaging apps, they get an edge over competitor sites who rely on users actively looking for news.

Uber

The taxi service that has transformed Millennials’ travel habits is not only accessible through its app, but through Facebook Messenger. Users can request a ride and keep track of their driver’s progress through the bot, which uses Uber’s API. Extra benefits include keeping your Facebook friends updated on your journey.

 

Find out more about the latest digital trends in our weekly Youth Trends Update. Sign up here to get it in your inbox every Monday.