Trend Alert #RepresentLove

Trend Alert introduces you to the latest brands, products and services that are trending with 16-24s.

 

Some of the biggest names in tech have come together to campaign for inclusivity in the world of digital messaging. Tinder have launched a petition for The Unicode Consortium to add interracial couples to their collection of emojis, with Reddit co-founder Alexis Ohanian among those lending their support.

Naming the campaign the Interracial Couple Emoji Project, Tinder promoted it with a dedicated minisite, YouTube video and sponsored posts on social media. They point out that while emojis of different skin colours and same sex couples have been available since 2015, the lack of representation of interracial couples is out of touch with today’s society. Interracial dating and marriage is more common than ever, and the majority of people approve of the idea, especially younger generations. According to Pew Research, 9 out of 10 Millennials accept interracial relationships.

Considering Tinder’s reputation as a hookup app, the #RepresentLove project is a smart way for the company to associate with a more wholesome and positive message. Studies have shown that Millennials and Gen Z look more positively on companies that reflect their values and take action on causes they care about. Racial representation is one of those causes, and it’s the perfect one for Tinder to get involved with as the dating app’s popularity has been linked to an increase in interracial relationships. The subject of emojis makes the campaign extra relevant to the younger demographic - one study even found that teens use the heart emoji when texting more than any single word.

 

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