How do you design for diversity? Within 30 years, both the US and UK will be majority-minority societies. Alongside this shift, the way people see themselves is changing.
Brands need to put inclusivity, representation and empathy at the heart of their products, services and messaging, or risk being punished by consumers tired of outdated narratives and stereotypes.
To help you plan for diversity’s future, Stylus examines three ways you can boost your brand’s relevance and predict how the changing perspectives of Gen Z, millennials and boomers will affect their lifestyles and habits in the future.