Youth Trends S01 E01: Gini Sharvill on Häagen-Dazs's Millennial rebrand

This month we're launching an exciting Voxburner project, our brand new Youth Trends podcast. Season 1 will run for the next 10 weeks, with guests including some of our favourite speakers from YMS18 LDN and SFO, and others who'll give us a preview of what's to come from our upcoming event, YMS18 NYC.

Gini Sharvill Podcast Promo.jpg

Our very first guest is the brilliant Gini Sharvill, Global Senior Brand Manager at Häagen-Dazs. Gini chats to Voxburner founder Simon Eder about why the 57-year-old ice cream brand chose to rebrand for the youth market and what they learned along the way.

Listen and subscribe now on Apple, Spotify or Google, or choose from our full list of partners here. Don't forget to give us a review or a tweet to let us know what you think, and any guests you'd love to hear in a future episode.