Youth Marketing 101

Youth Marketing 101: Likes are awesome... but how do you get more comments on your content?

Youth Marketing 101: Likes are awesome... but how do you get more comments on your content?

In the early years of social media, brands were obsessed with getting as many followers as possible, but more recently the focus has moved to engagement. While it’s great to get likes on your posts, the most valuable form of engagement is comments.

Youth Marketing 101: How to work with teen influencers

Youth Marketing 101: How to work with teen influencers

As research shows they trust social media stars more than brands, influencer outreach is a key part of marketing to young people today. Some of the most popular and relatable influencers are teenagers themselves, which can create extra challenges for brands who want to sign them up as ambassadors.