Hating on young people isn’t anything new, each generation has been castigated by the tabloid media. The baby boomers and their children, once at the center of their own media fueled ‘moral panic’ (think mods and rockers, swinging sixties, punks, football hooliganism), are now creating their own alternative facts about our youth.
InSites Consulting’s Joeri Van den Bergh will be taking to the stage at YMS17 to talk help our audience understand why Millennials are different in the workplace, and how companies can adapt their strategies to become more Millennial proof.
Alina Diaz, Senior Vice President at Cassandra will be taking to the YMS stage as part of our panel discussion on getting youth content right: creating fans, advocates and shares. Here, Cassandra’s Senior Director of Insights Melanie Shreffler, discusses one of the latest buzzwords in our industry.
Vox Pops International will be presenting on the YMS Digital Stage, sharing how one brave 23-year-old girl coped without access to her mobile phone for 24 hours. The results are fascinating! Here Laurence Gibbons previews what to expect.
Seed will be taking to the YMS stage alongside fashion powerhouse ASOS, sharing their insights into the impact of empowering your audience and some of the secrets behind the hugely successful ASOS Blank Canvas global campaign.
Jane Cunningham, Founder of Pretty Little Heads will be joining our YMS London panel debating the rise of female powerhouse role models and the effect this is having on young women today. Here she shares some brilliant insights into the impacts of female stereotyping in advertising on women.
Mailjet’s marketing manager, Josie Scotchmer will be taking to the YMS17 Digital Stage. Before she does, let’s take a look at how the youth of today want to be reached by the brands they interact with.
Here Joeri sheds some light on one of the key DNA aspects of what is called NextGen – a combination of Millennials or Gen Y (currently the young adult generation of 21-36 year olds) and their successors Generation Z (aged 6-20 today).
At YMS17 Mary McIlrath of C+R Research will be sharing some insights on Gen Z’s resources, spending, and influence over household shopping in six countries worldwide. Here she previews some of the findings.
At YMS17, Voxburner will be revealing their annual Youth Trends research report, which delves into the key lifestyle, digital and content trends amongst 16-24 year olds. Voxburner's Head of Content, Lara Piras, gives us a taste of what to expect…
Inkling will be exhibiting at YMS17. David Proudlock, Co-Founder and Strategy Director, shares his insights into authentically connecting to culture and communities by providing genuine value exchange.
Phrasee’s CEO Parry Malm will be joining a YMS17 panel discussion all about navigating the digital language of youth. Here Phrasee give their list of digital marketing myths hampering the internet’s true marketing potential.
Search Laboratory will be chairing a masterclass at YMS17, all about creating targeted content that will achieve your digital goals. Ian Harris, CEO, shares his insight into the value of viral content for the youth market.
NMPi will be taking to the YMS17 stage on day 2, talking about connecting with young people via the moments that matter in their lives. Damien Bennett, Business Strategy Director at NMPi gives his top 5 tips to help brands connect with 16-24s.
Hannah Morrish, Community Manager at The Student Room will be taking to the YMS stage talking about the challenges that young people face today. Here she shares the very real impact of constant digital scrutiny for 16-24s and being denied the luxury of a ‘false start’.
Samantha Fay, SVP Global Brand Strategy at Guinness World Records will be taking to the YMS17 stage to inspire you to find your brand’s inner superpower. We caught up with her ahead of the event to discuss all things superhuman...