Youth 100: The UK's Top Brands According To 18-24s

Posted by Luke Mitchell on 17 October 2013 in Reports

The Youth 100 reveals the sentiment of over 2,500 UK 18-24s towards the brands in their lives every day. Which do they love? Who do they hate? And which brands generate no emotion at all?

The report goes category-by-category through the results, publishing the scores of over 250 brands and and overall top 100 chart. Fully illustrated and with an expert analysis for each category, the Youth 100 is a measurement of young people's current feeling. Insights are included from follow-up qualitative research that explored the results in more detail.

Voxburner's Head of Insight, Luke Mitchell, introduces the findings and explains the methodology, while Thinkhouse's Emily Cramp provides the foreword.

Launched in October 2013 at an exclusive event, the full report is now available for download for £99.

Brands featured include:

Money & Finance

Barclays ◆ comparethemarket ◆ Endsleigh ◆ Halifax ◆ HSBC ◆ Lloyds TSB ◆ Mastercard ◆ moneysupermarket ◆ NatWest ◆ PayPal ◆ Post Office ◆ RBS ◆ Santander ◆ The Co-operative ◆ Visa

Fast Food & Restaurants

Burger King ◆ Domino's ◆ GBK ◆ Greggs ◆ KFC ◆ McDonald’s ◆ Millie's Cookies ◆ Nando's ◆ Pizza Hut ◆ PizzaExpress ◆ Prezzo ◆ Subway ◆ wagamama ◆ Yo! Sushi

Retail

Accessorize ◆ Amazon ◆ American Apparel ◆ Argos ◆ ASOS ◆ boohoo.com ◆ Ebay ◆ firebox.com ◆ Foot Locker ◆ French Connection ◆ Gap ◆ H&M ◆ HMV ◆ IKEA ◆ iwantoneofthose.com ◆ JD Sports ◆ Lidl ◆ Miss Selfridge ◆ Morrisons ◆ New Look ◆ Office ◆ Paperchase ◆ Play.com ◆ Primark ◆ River Island ◆ Schuh ◆ TK Maxx ◆ Toni & Guy ◆ Topman ◆ TopShop ◆ Urban Outfitters ◆ Waitrose ◆ Waterstones ◆ WH Smith ◆ Zara

Fashion

Abercrombie & Fitch ◆ adidas ◆ Calvin Klein ◆ Chanel ◆ Converse ◆ Diesel ◆ Dr. Martin ◆ Hollister ◆ Jack Wills ◆ Kurt Geiger ◆ Lacoste ◆ Levi's ◆ Nike ◆ Ralph Lauren ◆ Stussy ◆ Superdry ◆ Tommy Hilfiger ◆ TOMS ◆ Vans

Drinks (alcoholic)

Absolut Vodka ◆ Bacardi ◆ Baileys ◆ Bombay Sapphire ◆ Brothers ◆ Budweiser ◆ Carlsberg ◆ Corona ◆ Crabbies Ginger Beer ◆ Desperados ◆ Gordons Gin ◆ Guinness ◆ Heineken ◆ Jack Daniels ◆ Jacob's Creek ◆ Jägermeister UK ◆ Kopparberg ◆ Lambrini ◆ Malibu ◆ Rekorderlig ◆ Smirnoff ◆ Stella ◆ Strongbow ◆ VK ◆ WKD

Drinks (non-alcoholic)

Cafe Nero ◆ Coca Cola ◆ Costa ◆ Frijj ◆ innocent ◆ Irn Bru ◆ Lucozade ◆ Monster Energy ◆ Nescafe ◆ Pepsi Max ◆ Red Bull ◆ Relentless ◆ Starbucks

Snacks & Confectionery

Ben & Jerrys ◆ Cadbury ◆ Doritos ◆ Haribo ◆ Kettle Chips ◆ Krispy Kreme ◆ McCoys ◆ Peperami ◆ Pot Noodle ◆ Pepsi Max ◆ Pringles ◆ Walkers

Technology

Adobe ◆ Apple ◆ Beats by DrDre ◆ BlackBerry ◆ Dell ◆ HTC ◆ Microsoft ◆ Samsung ◆ Skullcandy ◆ Sony

Internet

Candy Crush ◆ Facebook ◆ Google ◆ Instagram ◆ LinkedIn ◆ Pinterest ◆ Rapidshare ◆ skype ◆ Snapchat ◆ Spotify ◆ Tumblr ◆ Twitter ◆ Wikipedia ◆ YouTube

Media

BBC ◆ Buzzfeed ◆ Channel 4 ◆ Cosmopolitan ◆ Daily Mail ◆ E4 ◆ FHM ◆ Glamour ◆ i ◆ Metro ◆ MTV ◆ NME ◆ The Economist ◆ The Guardian

Mobile Networks & ISPs

3 ◆ BT ◆ Carphone Warehouse ◆ EverythingEverywhere (EE) ◆ O2 ◆ Orange ◆ Sky ◆ T-Mobile ◆ VirginMedia ◆ Vodafone

Health & Beauty

Barry M ◆ Benefit ◆ Boots ◆ Brylcreem ◆ Dove ◆ Durex ◆ Gillette ◆ Lush ◆ Lynx ◆ MAC ◆ Model's Own ◆ Original Source ◆ Revlon ◆ Sure ◆ The Body Shop ◆ Vaseline ◆ VO5

Grocery

Andrex ◆ Birds Eye ◆ Cathedral City ◆ Coco Pops ◆ Goodfella’s ◆ Heinz Beanz ◆ Hellmans ◆ Hovis ◆ Jelly Belly ◆ Kingsmill ◆ Lurpack ◆ McCain ◆ Special K ◆ Uncle Bens ◆ Warburtons

Travel & Living

Contiki ◆ EasyJet ◆ gapyear.com ◆ InterRail ◆ lowcostholidays.com ◆ MegaBus ◆ National Express ◆ National Rail ◆ RightMove ◆ Ryanair ◆ STA Travel ◆ Thomas Cook ◆ Zoopla

Charities & Campaigns

(RED) ◆ Amnesty International ◆ Cancer Research ◆ Comic Relief ◆ Greenpeace ◆ Movember ◆ NUS ◆ National Rail ◆ Oxfam ◆ Talk to Frank

Entertainment

Alton Towers ◆ Cineworld ◆ EA Games ◆ Go Ape ◆ LiveNation ◆ LOVEFiLM ◆ Ministry of Sound ◆ Netflix ◆ Oceana ◆ Odeon ◆ Scream Pubs ◆ Tenpin ◆ Thorpe Park ◆ Ticketmaster ◆ Vue ◆ Walkabout ◆ Wetherspoon

Expert contributors include:

Amy Todd, Affiliate Account Manager, MEC

Chiara Sambonet, Associate Planning Director, AKQA London

Helena Beard, Managing Director, KBC PR & Marketing

Jeremy Waite, Head of Social Strategy, Adobe EMEA

Jonathan Emmins, Founder, Amplify

Karen Licurse, Group Client Director, Brand Learning

King ADZ, Author, The Stuff You Can’t Bottle: Advertising For The Global Youth Market

Luke Hodson, Partner, Urban Nerds

Michelle Keaney, Chief Imagineer, Inventing Futures

Monty Munford, Founder, Mob76

Paul Armstrong, Owner, Digital Orange Consulting

Rob Allison, Author, The Ultimate Student Cookbook

Sean Pillot de Chenecey, Marketing Consultant, Captain Crikey

Wil Benton, Digital Journalist, FatKidOnFire

Ben Lawrence, Brand Partnerships, Mixcloud

Alex Newman, Head of Mobile, Manning Gottlieb OMD