Get the ideas and inspiration you need to connect with young people.
Don't believe the hype! Fake news is on the rise, but how many of us have fallen for it? In this guest post, social media specialist Eve Young explores what's got us so gullible.
What universities can learn from out-of- sector marketing best practice.
Social Chain explore the success of memes in the digital world and why marketers should be looking to memes for the answers.
Think Jam demystify Snapchat’s role in a brand’s social media strategy.
e3 share their key take-outs from their Experience Mapping Masterclass at YMS.
Vox Pops International share behind the scenes insights into their documentary following 23 year old Daisy and her 24 hours without a mobile phone.
YMS LDN 2017 was a roaring success! So here we go...our highlights of the jam-packed, inspirational two days.
Christian Ward, Head of Media & Marketing at Stylus explores how brands want to enhance our daily lives.
Five Guys Brand & Communications Manager, Fatima Diez, shares her insights into being a successfully disruptive newcomer in a crowded market.
Melanie Shreffler, Senior Director of Insights at Cassandra shares her insights into the ever changing shopping habits of teenagers.
Hannah Morrish of The Student Room shares her insights on why this latest generation of young people are getting a rough ride from the media.
InSites Consulting’s Joeri Van den Bergh explores how this young generation is dreaming of creating a better society and a better planet.
Cassandra’s Senior Director of Insights Melanie Shreffler, discusses one of the latest buzzwords in our industry... content.
Vidsy will be exhibiting at YMS, here they share their case study on working with Cornetto...
Kargo’s Ed Romaine shares how brands can adapt to the changing media consumption habits of young people.
Taboola's Megan Morreale and Gal Salomon share their insights into navigating advertising to Millennials and the impact that celebrities have on brands today.
Student Money Saver's Anthony Goldman shares his insights into how the student marketing landscape is evolving.
Claire Brooks, the author of Marketing With Strategic Empathy, talks using 'micro-moments' as a youth engagement strategy.
InfluencerDB's Mona Hellenkemper shares why influencer marketing is proving such an effective way of reaching 16-24s.
What can you expect when a brave 23-year-old girl goes without access to her mobile phone for 24 hours. Vox Pops International will reveal all...
Redbus Media Group's Marketing Manager, Rosie Ferguson, shares her insights into all things advertising and Gen Z.
Seed's Celia Forshew shares her secrets into running a successful student marketing campaign for a global brand.
Timothy Armoo from Fanbytes gives his views on all things Snapchat and why marketers need to take note.
Jane Cunningham, Founder of Pretty Little Heads shares her insights into the impacts of female stereotyping in advertising on women.
Mailjet’s marketing manager, Josie Scotchmer takes a look at how the youth of today want to be reached by the brands they interact with.
Andrew Wardlaw, Director of Insight at MMR Research Worldwide highlights an important opportunity for brands to connect with the young at a deeper, more meaningful level.
Buzzoole's Rob Petts gives his views on how influencer marketing platforms are providing a connection point to the brands they love.
Insites Consulting's Joeri Van den Bergh sheds some light on one of the key DNA aspects of what is called NextGen – a combination of Millennials or Gen Y.
Mary McIlrath of C+R Research previews some of the findings of their global study into Gen Z’s resources, spending, and influence over household shopping.
Text Local's Laura Wilbraham shares their insights on how retailers can win over youth consumers online.