YouTube has been voted the number one brand in Voxburner’s Youth 100 research report, the most loved brands according to 16-24s in the USA. This is the first time Voxburner have run the study in the US, following three years in the UK where the Youth 100 has grown to become a much-anticipated piece of research, revealing the current sentiment of young consumers towards the brands in their lives.
Google, Amazon, Netflix and Oreo all made the the top 10 youth brands, as revealed at Voxburner’s Youth Marketing Strategy conference this week. Winners were announced across 12 sector categories. We’ve seen that to be a successful youth brand it appears you must be able to answer yes to one or more of these questions:
- Do you make young people’s life easier?
- Do you make young people’s life more fun?
- Do you save young people money?
Scan down our category winners list and marvel at how many are ticking these criteria.
OVERALL WINNER: YOUTUBE
FAST FOOD & RESTAURANTS: SUBWAY
GROCERY & SNACKS: HERSHEY’S
HEALTH & BEAUTY: COLGATE
INTERNET, MOBILE & APPS: YOUTUBE
MEDIA & ENTERTAINMENT: NETFLIX
MONEY & FINANCE: VISA
NON-PROFIT: MAKE-A-WISH FOUNDATION
RETAIL & ETAIL: AMAZON
SOFT DRINKS: GATORADE
TRAVEL & LIVING: AMERICAN AIRLINES
Over 1,500 young people in the USA told us how they feel towards brands, rating their feeling towards the brands from a choice of: love / like / no feeling / dislike / hate. These top brands are those that achieved the highest combination of loves and likes.