Our #YMS16 event partners Campus Commandos have outlined the top three ways to boost your student ambassador program. Read on for more insights from their Forbes article:
Red Bull, Victoria Secret, Dell and Coca-Cola are a few of the brands that have been running “campus rep programs” for years —that is, hiring a student to carry out a marketing plan to their peers on campus. As more companies start brand ambassador or campus rep programs, they make a few costly mistakes that prevent the programs from truly succeeding.
Over the last few years, my job has been to rescue some of these campus rep programs. And before that, I was representing 10 brands during my own college experience, including Apple, Microsoft and General Motors, to name a few.
If you’re unhappy with your current program, in my experience, you’re probably making one of the three mistakes below. Here’s what they look like and how to fix them:
To find out the three key student ambassador program tips, read the original article on Forbes.com here.