Voxburner’s Youth Trends report is back. Our 2018 edition will be jam-packed with the most poignant future trends within the youth culture sphere, with commentary from experts within tech, food, content and more. Here’s a snippet of what to expect when it is launched at Youth Marketing Strategy 2018
Within the lifestyle section, we’ll discuss how young people are speaking out about sensitive subjects such as anxiety and modern masculinity and how brands can tap into these topics with purpose. In addition to this, young generations are fueling the future of the food industry, giving brands a unique opportunity to cash in. What’s next after canned wine, rainbow bagels, and mermaid-everything?
Tech is getting emotional for 2018. Digital innovations are finding a way to bring emotion to the forefront of young consumer’s minds via touch, voice, AI and of course, VR. Meanwhile, tech personalisation will reach peak next year, with young consumers expecting their gadgets and online content to be tailored to their needs and wants.
There are multiple content backlashes set to blow up in 2018; a backlash against fake news, false paid promotions and inauthentic influencer posts. In response, young consumers will demand their content to be hyper truthful, with an approach that aids them to switch off from their information-led lives.
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