10 youth marketing longreads to get stuck into over Christmas


We know, we know, the last thing you want to do during the holidays is work… but once you’ve run out of presents to open and there’s nothing good on TV, you’ll be in the perfect relaxed mindset to catch up on all those articles you’ve been planning to read for months.

Here are 10 longreads that every youth marketer will enjoy...

  1. Have Smartphones Destroyed a Generation? (The Atlantic)

  2. In Search of the Vanishing Teen Mall Rat (MEL Magazine)

  3. In young-adult novels, queer love stories have begun to feel mainstream (Washington Post)

  4. Why millennials are facing the scariest financial future of any generation since the Great Depression (Huffington Post)

  5. How a Hit Happens Now (Vulture)

  6. How Bleacher Report and House of Highlights teamed up to take over Instagram (Awful Announcing)

  7. Millennials Are Over. It’s Gen Z’s Turn To Ruin Everything. (Buzzfeed)

  8. Why Are More American Teenagers Than Ever Suffering From Severe Anxiety? (The New York Times Magazine)

  9. Slay, flop, iconic: What it’s like to be a pop music stan (Entertainment Weekly)

  10. 11 Times BuzzFeed Tried (And Failed) To Recreate The Optical-Illusion Virality Of The Dress (Digg)

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