Trend Alert is a new series here on the Voxburner blog, introducing you to the latest brands, products and services that are trending with 16-24s.
Now that One Direction are on hiatus, you may struggle to think who is the world’s biggest boyband. The answer is a group that most Brits have never heard of: Korean stars BTS.
The band, which has seven members, was formed in 2013 and has since released two albums in Korean, and two more in Japanese, plus a series of EPs. 2017 was an incredible year for BTS, who translated Asian popularity into worldwide fame within a few months. Achievements included a Billboard Music Award and record-breaking video views. They performed at the American Music Awards, and ended the year on the TV screens of millions of Americans on New Year’s Rockin’ Eve. In the UK, they reached no.1 on the iTunes chart with their recent EP, Love Yourself: Her.
BTS are part of the K-pop (Korean pop) music community, alongside groups such as Twice and Winner. While it’s nothing new for westerners to take an interest in East Asian culture, the fanbase for K-pop in particular has grown massively in the past five years. Fans are very loyal and willing to spend on tickets and merchandise. When the band BIGBANG visited the UK in 2012, they were able to sell out two nights at Wembley Arena with tickets priced between £66.50 and £99. There's no doubt that BTS could do the same, and with their US launch in full swing, a European invasion is likely in 2018.
Want more stories like this? Subscribe to our newsletter for weekly updates on the latest youth trends direct to your email inbox.