If influencer marketing is part of your plan for 2018, it's time to get to know the biggest names on the most popular social media platform among young people: Instagram.
24% of under-18s say Instagram is their favourite social media platform, more than Facebook and Twitter combined. We also know that Gen Z are 1.3x more likely to purchase a product recommended by an influencer than by a traditional TV or movie celebrity, which means Instagram stars are powerful ambassadors for any brand targeting the youth market.
Take our quiz to find out how well you know some of Instagram's most influential users.
Get more advice on working with influencers at our upcoming event, YMS London 2018. Click here to find out more.