Trend Alert is a new series here on the Voxburner blog, introducing you to the latest brands, products and services that are trending with 16-24s.
Asda may typically be more associated with families than young consumers, but its latest initiative could help the supermarket get an edge over its competitors with students and young professionals.
Millennials have busy lifestyles and value convenience when it comes to shopping, which means the opportunity to collect their online purchases at the same time as picking up some groceries has strong appeal to this age group.
Asda already offers a ‘click and collect’ parcel service through its company toyou, their answer to businesses such as Doddle and Pass My Parcel. Their partners include some of the most popular retailers among Millennials, such as ASOS, Missguided and Sports Direct. Now the company is trialing a new innovation which makes the process even simpler, reducing staff costs and waiting time for customers.
In their Manchester Trafford Park store, Asda has installed the UK’s first parcel tower - a mix between a giant vending machine and a dumbwaiter. The contraption is 16ft tall and 8ft wide, and arrives in Manchester after a successful trial by Asda’s US parent company, Walmart. It allows customers to both collect and return items, and the process takes no more than 60 seconds.
The British supermarket has changed dramatically over the past decade, with innovations such as self-service checkouts, contactless payment and online food shopping, all now considered the norm. Young people naturally embrace new technology and will switch to shopping at a different retailer if they see a substantial benefit of doing so. If Asda rolls out the parcel tower to stores around the UK, it could have an impact on their popularity and reputation among the next generation of consumers.
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