Snapchat, cereal and social action: Here's what happened on YMS18 NYC Day 1

YMS NYC is back, bigger and better than ever! We had a fantastic first day of the festival meeting people from across the youth marketing industry, and gaining insights and ideas from the best in the business.

Our top 5 moments from Day 1

Here are just a few of the highlights from Tuesday at YMS...

  • When hundreds of youth marketers descended on Industry City, met by music, coffee, croissants and a warm welcome from the Voxburner team.

  • The brilliant on-stage debates, covering hot topics from student activism to the future of marriage, diversity in the media and so much more.

  • The fresh, thought-provoking insights dished out by youth marketing experts from Snapchat, EY, Social Chain and more. If you were in that room, you will 100% be reconsidering your marketing strategy when you get back to the office.

  • The youth panelists who were inspiringly outspoken and honest about how marketers are getting it wrong, and what they can do to get their super-smart, diverse generation on board.

  • Chegg's cereal bar, Sharingbox's photo booth, One Girl Cookies' whoopie pies and all the other fun activities and freebies to get involved with in the exhibition area.


YMS18 Day 1 in pictures


What to look out for on Day 2

YMS18 NYC continues today at Industry City with more cutting-edge insights, networking and the key tools you need to future proof your youth marketing strategy.

Here are some of the speakers to look out for...

Purna Virji, Microsoft
Purna is Senior Manager Of Global Engagement at Microsoft. Named by PPC Hero in 2016 as the #1 most influential PPC Expert in the world, Purna specializes in digital marketing, AI, and the future of search.

Lindsey Metselaar, We Met at Acme
Lindsey is the host of Millennial dating podcast We Met at Acme, founder of social media agency Lindsey's Lunchbox and creator of Instagram food blog Don't Expect Salads, which has over 80,000 followers.

Michael Goldberg, American Eagle
Michael is the VP, Executive Creative Director of fashion brand American Eagle. Previously, he created omnichannel campaigns for iconic brands including PlayStation, Victoria’s Secret and Tom Ford.

Asaf Davidov, Hulu
Asaf Davidov is the head of Ad Sales Research at Hulu. At YMS18 NYC he will take a closer look at the digital identity of Gen X vs Gen Z viewers today and uncover consumers’ shifting viewing habits.


See you back at Industry City today!

We can't wait to kick off YMS18 Day 2 bright and early this morning - we'll be open from 8am for coffee and networking, with the Main Stage opening at 9.20. See you there!