American Eagle, Microsoft and a post-lunch rave: Here's what went on at YMS18 NYC Day 2

YMS NYC has come to a close after an incredible 2 days of panels, keynotes, eating, drinking, dancing and discovering the future of youth marketing.

Our top 5 moments from Day 2

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Here are just a few of the highlights from Wednesday at YMS...

  • American Eagle and Microsoft were among the keynotes everyone was talking about. These huge global brands got us rethinking our views on what youth marketing really means in 2018.

  • Our Influencer Marketing Track gave delegates the chance to directly ask social media stars what would convince them to work with a brand. The good news? It's not just about money - relationships and experiences matter too.

  • Daybreaker's Radha Agrawal got us all fired up for the afternoon's content with a post-lunch rave, that even got our delegates hugging and massaging their neighbors in the audience!

  • Today's panel discussions brought together different perspectives from brands such as ConverseDisneyBuzzFeed and Jet Blue, taking on topics from experiential marketing to repositioning for Gen Z.

  • Cameras at the ready - there was a celebrity in our midst! YMS partners Aspire IQ brought The Bachelor star Ben Higgins along for a meet and greet at their exhibition stand.


YMS18 Day 2 in pictures


Hear more from our YMS speakers

For more youth marketing insights and ideas from our YMS18 speakers, including American Eagle, BuzzFeed, HarperCollins and EY, check out our Youth Trends podcast.


Share your views on YMS

We'd love to hear your thoughts on YMS18 and your ideas and feedback for the future. Please take a moment to fill in our survey.


See you next time!

That's it for another YMS NYC... but don't worry, we'll be back next year for more. Interested in speaking or sponsoring? Just reply to this email and let us know.

Plus, don't forget YMS is a global event. We also have festivals coming up next year in London, San Francisco and Berlin. Visit our website to get all the details.

Thank you for attending YMS18 NYC. We hope you had just as great a time as we did!