Here at Voxburner we’re fascinated by innovation and always looking out for new ideas that will change the lives of the young people of today, and future generations. However, not all the emerging trends we discover are in uncharted territory - some of them are surprisingly reminiscent of things we assumed were firmly in the past. Here is our guide to the trends that show just how cyclical youth culture can be.
Those of us born in the 80s and early 90s will be raiding our wardrobes for long-forgotten looks if the Y2K trend dominates street style in 2019 as predicted. Check out ASOS’s Y2K Garms collection for a burst of nostalgia - including flares, bucket hats and giant sunglasses.
Most young people hate making phone calls and refuse to check their voicemail, which makes the voice note a surprising trend - led by Asia and South America. The rise of voice-activated devices is a reminder of how much easier it is to speak a message than to type.
Youth radio is facing a decline in listenership, but a similar format is seeing a massive growth spike with Millennials and Gen Z. According to Acast, 2/3 of new podcast listeners are aged 16-34, thanks to hits such as My Dad Wrote a Porno and Love Island: The Morning After.
Old-school online dating
As young singles grow cynical of “hookup apps” like Tinder, Hinge (which was recently acquired by The Match Group) is a new favourite. The app encourages conversation and more in-depth profiles, and has reportedly inspired the upcoming Facebook Dating product.
This Instagram trend is extremely Gen Z, as teens use the platform to shame others who don’t live up to their 2018 woke standards. However, the concept is a throwback to the magazine, with multiple contributors using the same account to air their individual views.
Join us at YMS19 LDN to learn more about the ever-changing lives of 16-24s, and receive a complimentary copy of our 2019 Youth Trends Report at the event.