Trend Alert: Buzzfeed Tasty at Walmart

Trend Alert introduces you to the latest brands, products and services that are trending with 16-24s.


Last week we told you about the transport app that launched its own public bus service, and last month we wrote about Amazon’s new grocery store. Now we have another example of a digital business diversifying into a physical market. Inspired by the success of its Tasty channel, Buzzfeed has launched a range of cooking products. They have even secured an exclusive deal with Walmart, a retailer from the pre-ecommerce era, to sell the items in 4,000 stores across the US.

The Tasty cookware line features products such as spatulas, whisks and mixing bowls, with prices ranging from $4.99 to $99. The items have a quirky, colourful and tactile design, to appeal to the younger consumer. The focus is on basic kitchen items, not requiring any advanced culinary skills. The popularity of Tasty reflects the growing Millennial interest in cooking. Research has shown that they don’t see cooking as a chore, but an experience in itself, and fun kitchenware adds makes the experience all the more enjoyable.

Buzzfeed had a tough 2017, as disappointing ad revenue and job losses hit the news. The company’s commerce arm is one way they hope to turn things around. Tasty products available online are already making up 25% of commerce revenue, a stat which is sure to grow with the launch of the new Walmart partnership.


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