Gen Z, the generation born after 1995, is already the largest population segment and set to become the most powerful consumer demographic as they reach working age.
Here's what you need to know about this valuable audience, and why the world's biggest and smartest brands are putting them front and center in their marketing campaigns.
The value of Gen Z
💸 Every year in the US, Gen Z are responsible for $44bn in spending and influence $600bn
The most connected generation
👫 Gen Z spend up to 11 hours per day on social media
📲 96% of them have a smartphone
Gen Z can make or break your brand
📈 Brand loyalty increases between the ages of 13 and 21, peaking at 25
✋ 81% of teens say there are things that will make them stop and watch ads
📢 90% of this passionate, outspoken generation have taken some form of action for a cause they believe in
Sources: US Census Bureau, 2017; Mintel, 2013; Cassandra, 2016; SCG, 2017; Global Web Index, 2016; Millward Brown/Snap Inc., 2018; Cassandra/Snap Inc., 2018; Seed/YouthSight, 2017.
Grow your Gen Z expertize at YMS19 LDN
YMS18 LDN is your chance to get the latest insights, case studies and marketing tips you need to engage Gen Z. Taking place on April 16-17 in London, the festival will feature keynotes, panels and networking to help you future proof your youth marketing strategy.
We'll be welcoming a world class line-up of speakers to our YMS stage, including the leading youth marketing experts from brands such as Revolut, Ticketmaster, Chelsea FC and Teenage Cancer Trust.