Spotlight on: Digital Innovation, Influencers and College Marketing at YMS18 NYC

In just under two months, the world's leading youth marketing festival will return to New York. Join us at YMS18 NYC to future proof your marketing strategy thanks to insights and case studies from Gen Z's favorite brands.

Headlining our main stage this year will be keynotes from Snapchat, Microsoft and American Eagle, but that's just the beginning of what you'll take away from this action-packed two-day event. Read on to find out all about our three breakout tracks, where you can delve into the worlds of digital innovation, college marketing, social media and more.

DAY 1: Digital Innovation


Marketing is fuelled by innovation. Discover the breakthrough brands, technologies and best practices driving the industry.

What to expect:

Putting Innovation At The Heart Of Your Strategy

Hear from our panel of the most forward-thinking brands on how they are putting innovation at the heart of their strategy to win over young consumers.

Engage Or Be Ignored: Creative Moments To Inspire Young People

Young people don't like advertising - but how can advertisers build relationships outside the big platforms? Max Meran at Opinary will share examples of interactive and creative moments that are participatory and relevant.

DAY 1: College Marketing hosted by Chegg

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Discover student shopping motivators and why not all college students spend the same. Chegg presents an afternoon dedicated to teaching marketers how to look at college students differently and develop marketing strategies that capture the hearts and wallets of these educated and motivated consumers.

Highlights will include:

How Not To Advertise To College Students

Learn how brands are standing out, driving action, and grooming the next generation of successful graduates by “not advertising” to college students. 

How To Double Student Lines At College Events Without Increasing Your Costs

How can you position your brand at college events to attract long lines of new students?

DAY 2: Social Media and Influencers


Join us for a two-hour dedicated content track on social media and influencer marketing, featuring panel discussions, case studies and a live Q&A with influencers.

Look out for:

Creating Champions Not Influencers

How can you harness culture and community to grow a brand? Our panel of experts will discuss the benefits of working with content creators to create fandom in their own space.

An Influencer's Perspective

Our panel share their views on life as an influencer, what they look for in a relationship with brands and how they see the industry evolving.

See you in New York!

YMS18 NYC takes place on October 2nd - 3rd at The Landing, Brooklyn. Two days of cutting-edge insights, 150+ speakers, networking and the key tools every youth marketer needs for 2019 and beyond. Secure your tickets at the link below, or get in touch to find out about group bookings and special rates for the non-profit and education sectors.