Youth Trends S02 E06: Joss Patterson on rebranding ITV2 for the youth market

This week’s guest on our Youth Trends podcast is Joss Patterson, Senior Marketing Manager at ITV, who will be joining our panel on peak choice and the power of content discovery at YMS19 LDN this April. Ahead of YMS, she sat down with Voxburner founder Simon Eder to share her learnings from marketing hit shows such as Love Island, and rebranding ITV2 for a new generation of young viewers.

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