Trend Alert introduces you to the latest brands, products and services that are trending with 16-24s.
For Gen Z, Netflix has become synonymous with watching TV. The streaming giant seemed totally unstoppable… until last week, when Disney finally announced the details of their long-awaited video on-demand service, Disney+. Excitement about the new product is so high that Netflix dropped $8 billion in market value after the announcement, but with such a strong lead against its competitors, can Netflix really be so easily toppled?
When you think of Disney, your mind probably goes straight to Mickey Mouse or The Lion King, but in fact the company owns the rights to an array of media much wider than just children’s shows and films. This includes the Star Wars franchise, the Marvel Universe, US TV network ABC, and their latest major acquisition, 20th Century Fox. Disney will have the choice to add anything from their catalogue to their new platform, to premiere or exclusively release new content there, and crucially, to prevent other streaming services like Netflix and Amazon Prime from licensing any shows or films owned by Disney.
Disney+ is due to launch in November 2019, but they’ve already announced some of the content that will be available, including all Disney and Star Wars movies, most of Pixar and Marvel, and Fox shows such as The Simpsons. Another way that the new service will challenge Netflix is on price: The entire library will be available for $6.99 a month in the US, almost halving Netflix’s standard fee of $12.99.
While Disney+ is sure to be a game-changer, Netflix still has some important advantages that make the impending streaming war a tough one to call. Netflix has a massive existing user base and a vast and varied catalogue, with their in-house creations, Netflix Originals, among the most popular content. They also have deals with some of the biggest names from TV, such as Ryan Murphy and Shonda Rhimes, for upcoming shows. And perhaps most importantly, they have brand loyalty, especially among Gen Z. In our 2019 Youth 100 survey, 49% of UK 16-24s chose Netflix among their top 10 favourite brands.
Whoever comes out on top, 2019 is certainly going to be an exciting year for the streaming industry, and as the competitors vie to offer the best content at the best price, it’s a great time to be a film and TV fan.
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