Why Freshers is the most important time in the student marketing calendar

Freshers, the first week at university for new students in the UK, is the biggest event of the year for marketers who want to reach this valuable young audience. While occasions such as Black Friday, Christmas and Valentine’s Day are key student shopping dates, when it comes to creating brand loyalty, running a Freshers campaign is an opportunity not to be missed. It’s a chance to get your brand in front of hundreds of thousands of new students at the most influential time in their university experience.

Here are five reasons why Freshers should be at the centre of your student marketing strategy.

1. Students spend more than any other time of year

Research we conducted in 2017 found that 60% of students spend as much as double their usual outgoings during the Freshers period. 79% said a good discount is what makes a brand stand out at this time of year.

2. Students have more money at the start of the academic year

Loans, grants and bursaries drop into students’ accounts in September, which means both new and returning students have more money to spend.

3. Freshers make purchases in new brand categories for the first time

Starting university often involves leaving home and buying everyday items for cooking, cleaning and other purposes for the first time. Now is the time to gain their brand loyalty.

4. Starting uni is a great excuse for shopping

When students move into university accommodation they want to make their room their own. That means posters, cushions, kitchenwares... not to mention a whole new wardrobe full of the latest trends to impress their classmates!

5. Students form habits that will last their university career and onwards

During Freshers, students are exploring new cities and choosing their favourite spots for shopping, eating, going out and more. If they find a place they love, they’ll go back again and again.

Click here to find out how Student Beans can help your brand be the hottest on campus this Freshers.