Our latest research into the 16-24 market has revealed that these young digital natives prefer to use apps over mobile or desktop web for nearly all online activities. With Gen Z spending such a large portion of their digital lives engrossed in apps, checking out their latest faves is vital if you want to understand their mindset and improve your youth marketing strategy.
Take our quiz to find out how well you know the apps today’s teens are obsessed with.
Whether you’re proudly sharing your results or realising you need to brush up on your teen tech knowledge, there’ll be plenty to interest you at our upcoming youth marketing festival, YMS19 NYC. You can even hear directly from the companies behind several of the apps featured in our quiz! Click here for all the details.