Youth Trends S03 E01: Starbucks' Tal Hirshberg on brand values and adapting for Gen Z

Today, our Youth Trends podcast returns! In the first episode of Season 3, we’ll be chatting to Tal Hirshberg, Product Manager at Starbucks Entertainment, about how America’s favourite coffee shop is adapting to the tastes and expectations of a new generation of consumers. Tal will be joining our panel on Traditional Brands Reinventing for Gen Z at our youth marketing festival YMS19 NYC, taking place September 17-18 at Brooklyn's Industry City.

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