Previously mocked styles such as Crocs, Uggs and bumbags have suddenly become cool, and luxury brands such as Gucci and Balenciaga are unexpectedly integral to the trend.
Five reasons why YMS19 LDN will be an unmissable event, whether you’re a YMS regular or this will be your first time attending.
Here's what you need to know about this valuable audience, and why leading brands are putting them front and centre in their marketing campaigns.
Season 1 will feature guests from our network of youth marketing experts, including some of the biggest and most exciting brands in the industry today.
The latest tools on the key social media platforms that should be part of your youth marketing strategy for Q3 and beyond.
Check out some of the most popular panels and keynotes from YMS18 LDN in full, including The Student Room, Love Island and Social Chain.