Vidsy will be exhibiting at YMS, here they share their case study on working with Cornetto...
As part of an ongoing partnership with the Unilever Foundry, Vidsy powered Unilever’s ice cream brand, Cornetto, to produce fun and shareable video for social networks. The campaign leveraged Vidsy’s creator community who, in two weeks, produced 60 mobile-first videos in showcasing how to use Cornetto to make a move on someone you fancy.
Sarah Atkins, Cornetto’s brand manager, says Vidsy “definitely delivered in terms of being real and authentic” and the metrics speak for itself. Vidsy’s videos outperformed those with brand-created content 3 times but also helped Cornetto growing its Twitter following by 80%.
Check out the video case study here:
"The enthusiasm of young entrepreneurial people is second to none and we've learnt so much with Vidsy, specifically on digital" - Vasiliki Petrou, Unilever EVP.
Based on these results, Cornetto has since asked Vidsy to run two more mobile-first video campaigns that will be distributed globally throughout this year. If you’d like to know more on Vidsy and Cornetto, check out the video case study and learn why Vasiliki Petrou, Unilever’s Executive Vice President, thinks Vidsy is worth “a million dollars”.
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