Thanks to Instagram-ready brands like Alchemy 43, Botox is quickly rising in popularity with Millennials and Gen Z, with 18-24 its fastest growing demographic.

With less than 2 weeks to go ‘til YMS18 NYC, Voxburner’s General Manager Richard Jackson shares why this year’s festival takes on some crucial subjects that the marketing industry can’t continue to ignore.

Will McDonough, VP of Brand and Commercial Strategy at COPA90, chats to Voxburner founder Simon Eder about soccer’s exciting US growth and how brands can engage its dedicated fan community.

Joining us at YMS18 NYC will not only be some of the world's biggest youth brands, from Snapchat to American Eagle, but also the most inspiring and influential members of the youth marketing community.

Remember the fidget spinner craze of 2017? A year on, it’s being linked to a much larger trend: the growth in anxiety diagnoses and the economy that’s emerging around it.

In our latest guest post, China-focused digital marketing agency and YMS19 LDN partners Qumin introduce the fast-growing social app that they believe every youth brand should be using to grow their global audience.

Young religious women have been calling out for clothing that is conservative yet stylish, and finally the fashion industry is starting to take notice and discover the huge market they’ve been missing out on.

Ebony shares her insights on how Young Adult fiction is keeping Gen Z coming back for more, and the challenges the industry faces in representing and marketing to diverse young people.

Instagram beauty blog Gelcream is disrupting the fashion industry by doing something that really shouldn’t seem so revolutionary: posting honest reviews.

YMS18 NYC keynote speaker Marcie Merriman shares her insights on youth activism, how employers can attract the top Gen Z talent, and the trend she’s most excited about for 2019.

Today we’re unveiling our shiny new YMS19 website and announcing the first 19 speakers on our fantastic 2019 line-up. Find out why 16th-17th April needs to be locked in your diary ASAP.

You thought Amazon Go was futuristic? Just wait ‘til you see what supermarkets look like in China.

BuzzFeed’s VP Experiential Alison Flood shares the inside story of how she and her team are bringing the iconic brand to life in the real world.

In this week's podcast, we hear directly from the real youth marketing experts: young people themselves. They had their say on everything from their favourite brands to their dream jobs.

Would you watch a video of someone eating dinner? 20 million people would. Here’s what you need to know about the Korean phenomenon of social eating, known as Mukbang.

Find out all about our three breakout tracks at YMS18 NYC, where you can delve into the worlds of digital innovation, college marketing, social media and more.

American Eagle’s Executive Creative Director Michael Goldberg discusses the exciting Gen Z-focused initiatives that are catapulting the 40-year-old brand into 2018.

Instagram is increasingly becoming a central hub for all forms of social interaction, including some that were previously more associated with other platforms, such as stories, memes and now news.

Kimberly Kalb, Head of Marketing at group video chat app Houseparty, shares her insights on the defining characteristics of Gen Z and the ethics of marketing to young people.

Forget prospectuses and campus tours: prospective students are now looking to meme groups to discover what life is really like at the universities they’re hoping to attend.

We’ve all heard of FOMO, but this month a new acronym has emerged that represents a growing trend towards opting out of the intensities of modern life, and loving it.

Voxburner founder Simon Eder chats to our General Manager Richard Jackson about the history of YMS, the most exciting moments over the years, and his predictions for the year ahead in youth trends.

To celebrate the launch of our brand new Youth Trends podcast, we’re showing some love to our other favourite podcasts from the youth marketing community and beyond.

Gini Sharvill, Global Senior Brand Manager at Häagen-Dazs, chats to Voxburner founder Simon Eder in Episode 1 of our brand new Youth Trends podcast.

As video game Fortnite reaches its first birthday, we look at how it grew into a worldwide phenomenon with more users than the UK population.

How can app developers tailor their products to a new generation of digital natives, who value social responsibility, personalization and efficiency? YMS18 NYC partners Blue Label Labs share their insights.

Here's what you need to know about this valuable audience, and why leading brands are putting them front and centre in their marketing campaigns.

Season 1 will feature guests from our network of youth marketing experts, including some of the biggest and most exciting brands in the industry today.

While companies such as Apple and Facebook are launching products to help us manage our screen time, some of the biggest food chains in the US are already rewarding students for taking a break from their phones.

Love Island is the most watched show in the history of ITV2, and it’s a phenomenon among the 16-24 demographic. Here’s what youth marketers can learn from the summer success story.