We conducted a survey of brand marketers targeting the UK youth market to uncover the most effective student marketing strategies in use today. The project revealed some striking results.
Brand new for 2019, our Youth Trends Report US will reveal what 16-24s around America really think of the year’s emerging trends across lifestyle, content and innovation.
This year’s Youth Trends survey unveiled some unexpected stats about how the UK’s young people think and behave. Here are the ones that truly blew our minds.
If you’ve been following the news wondering how you can use your work as a marketer to make a valuable contribution to the campaign, here’s our advice.
Leading black British influencers have spoken out against brands who offer better incentives to their white counterparts for promoting their products.
How can marketers stay up-to-date with the ever-changing tastes and needs of Gen Z? We share 10 of our top tips.
Our guest this week on our Youth Trends podcast is Danita Johnson, the President and COO of the basketball team LA Sparks.
Mattel pioneers a new era of toys for the post-pink and blue generation, for whom an understanding of the diversity and complexity of gender will be the norm.
With over a billion active users as of June 2019, the question on every marketer’s mind is how to take advantage of the TikTok trend.
This week on the podcast we chat to Jacee Scoular, Director of Brand Marketing at Hollister, who’ll be joining our panel on The Future of Retail at YMS19 SFO.
What does it take to succeed in an industry that’s in decline in 2019? A quirky new cereal brand seems to have the answer.
Inspired by Chinese innovation, social platforms are recognising the value of video commerce. But who will win the race to capitalise on this future trend?
As new research exposes the misleading tactics brands use to drive online sales, we consider how these techniques can impact brand trust with Gen Z consumers.
This week on our Youth Trends podcast we’re chatting to Toni Ambler, CMO at Contiki, who’ll be joining us next week at YMS19 NYC for a keynote on sustainable travel.
This 8-year-old influencer is more popular than Disney according to a new survey of British kids, but he could be in hot water over child advertising regulations.
Here’s what Josh had to say about how Gen Z is changing the game in his industry, ahead of his session on our Retail & Ecommerce stage at YMS19 NYC.
The emergence of a group of drag queen gamers is evidence that gaming is just as much a part of life for queer young people as it is for the rest of their generation.
This week on our Youth Trends podcast we’re chatting to one of the inspiring young people who’ll be joining our Future Leaders panel at YMS19 NYC.
The moment we feared has come: the mullet is back. From teen boys on TikTok to Instagram fashionistas, this is the latest phase of the ugly fashion trend.
We spoke to Mitch to get his view on how today’s student audience is unique, and what to expect from Chegg at YMS19 NYC this September.
Teen memers are uniting to protest the mass deletion of some of Instagram’s biggest meme pages, spamming posts from the @Instagram account with the message #freethememes.
Social media is a one-stop shop for everything Gen Z love to do online, so it’s crucial for any brand that wants to engage this audience to have a strong presence.
On this week’s podcast, Chelsea shares her advice on engaging young people on the tricky topic of managing their money.
Young TikTok users are using the platform to raise awareness of an issue they are very passionate about: the global warming crisis.
We conducted a survey of brand marketers targeting the UK youth market to uncover the most effective student marketing strategies in use today. The project revealed some striking results.
Last week, Snapchat launched their #realfriends marketing campaign, employing a sneaky tactic to reach the perfect target audience.
Brand new for 2019, our Youth Trends Report US will reveal what 16-24s around America really think of the year’s emerging trends across lifestyle, content and innovation.
This week on our Youth Trends podcast we’re bringing you an interview with one of America’s most influential tech founders.
The beauty industry is facing an online backlash as consumers speak out against its marketing activities and constant parade of new products, and the pressure it creates to keep buying more.
Ahead of the release of our US Youth Trends Report 2019, we’re sharing our findings on the ways college students differ from other young people.
In our latest podcast, Tal Hirshberg shares how America’s favourite coffee shop is adapting to the tastes and expectations of a new generation of consumers.
The latest viral photo app has provoked discussions around data privacy, as users panic about sharing images with a Russian tech company.
As Gen Z reach adulthood and become a powerful consumer group, brands from food to fashion and far beyond are recognising that they need to adapt to survive.
How can marketers stay up-to-date with the ever-changing tastes and needs of Gen Z? We share 10 of our top tips.