To celebrate this festive time of year, we're offering you complimentary access to our Youth Trends Report 2018, usually worth £399.

Business leaders from brands such as S’well and Culture Trip share how they’re preparing for Gen Z's rise to consumer power.

It wasn’t long ago that paying to access journalism was the norm. Now, not only do readers expect to access content for free, but in China, they can even be paid to read news articles.

Five reasons why YMS19 LDN will be an unmissable event, whether you’re a YMS regular or this will be your first time attending.

We brought together a group of inspiring young people to give Gen Z's perspective on the trends set to dominate youth culture in 2019.

Amazon has stepped up their strategy to create brand loyalty in the next generation of consumers with the launch of Amazon Teen.

Take an exclusive listen to a fascinating panel that took place at our youth marketing festival YMS18 NYC in October, on the subject of brands reinventing for Gen Z.

Young hackers are stealing and selling valuable social media usernames for thousands of dollars, and using the profits to buy the hottest designer streetwear brands.

As 2018 nears its end, we’re taking a look back at the brands who rose to the top this year among 16-24s, and how they achieved it.

Fashion Nova was in the top five most Googled fashion brands in 2017, alongside Gucci, Louis Vuitton, Supreme, and Chanel, and grew 600% in that year alone. How is the budget retailer taking on the style elite?

From fashion and entertainment to tech and media, these emerging trends put a new spin on things that you probably thought were firmly in the past.

Looking for the next big thing in pop music? Forget those human bands - we’re in the virtual era now.

An Indian media company is about to dethrone PewDiePie after five years as the king of YouTube, proving the value of emerging youth markets online.

As marketers increasingly question the value of celebrity influencers, brands such as Macy’s have discovered they have a whole community of brand ambassadors right under their noses, and already on their payroll.

These are the retailers and digital platforms leading the way in the fast-growing trend of visual search.

A group of students from around the UK have come together to campaign for a new vote on Brexit, fuelled by concerns about its effect on their generation’s future.

Get your Super Early Bird tickets to see speakers from Chelsea FC, Ticketmaster, Skinnydip and more at YMS19 LDN next April.

Already a firm favourite with the youth market, ASOS’s new Collusion line shows that Gen Z are front of mind for the fast-growing ecommerce business.

There’s a new café chain expanding across the US’s most prestigious college campuses with a unique payment method: students’ personal data.

YMS NYC has come to a close after an incredible 2 days of panels, keynotes, eating, drinking, dancing and discovering the future of youth marketing.

YMS NYC is back, bigger and better than ever! Here are some of our highlights from Day 1.

The countdown is ON to the biggest event in the youth marketing calendar. YMS18 NYC is less than one week away. Here are five things we recommend you do to get ready.

Thanks to Instagram-ready brands like Alchemy 43, Botox is quickly rising in popularity with Millennials and Gen Z, with 18-24 its fastest growing demographic.

With less than 2 weeks to go ‘til YMS18 NYC, Voxburner’s General Manager Richard Jackson shares why this year’s festival takes on some crucial subjects that the marketing industry can’t continue to ignore.

Will McDonough, VP of Brand and Commercial Strategy at COPA90, chats to Voxburner founder Simon Eder about soccer’s exciting US growth and how brands can engage its dedicated fan community.

Joining us at YMS18 NYC will not only be some of the world's biggest youth brands, from Snapchat to American Eagle, but also the most inspiring and influential members of the youth marketing community.

Remember the fidget spinner craze of 2017? A year on, it’s being linked to a much larger trend: the growth in anxiety diagnoses and the economy that’s emerging around it.

In our latest guest post, China-focused digital marketing agency and YMS19 LDN partners Qumin introduce the fast-growing social app that they believe every youth brand should be using to grow their global audience.

Young religious women have been calling out for clothing that is conservative yet stylish, and finally the fashion industry is starting to take notice and discover the huge market they’ve been missing out on.

Ebony shares her insights on how Young Adult fiction is keeping Gen Z coming back for more, and the challenges the industry faces in representing and marketing to diverse young people.