Young LGBTQ+ Instagrammers have pioneered a new way of finding love online, taking inspiration from the personal ads that came long before dating apps.

Gen Z have been accused of causing the death of brand loyalty, but as their favourite brands prove, you can win them over by following these steps.

Here’s why we think it’s crucial for brands aiming to engage the US youth market to have a Back to School strategy.

Stocks in Beyond Meat rose 600% in value in the first month after going public. Can the meat replacement brand, and the vegan trend as a whole, live up to the hype?

Combining digital and physical enables marketers to create an effective omnichannel strategy to raise brand awareness and trust.

Young people don’t always get a fair portrayal in the media, but we’re very optimistic about a future with Gen Z in charge.

The days of having an app for everything are numbered. The world’s leading tech companies are competing to own the ultimate “super app.”

In order to grow your brand with young consumers, you have to understand each stage of their customer journey.

Freshers is your chance to get your brand in front of students at the most influential time in their university experience.

For young people entering the workforce today, it’s increasingly common and even considered cool to have several sources of income.

Here are five of the key trends we’ve seen in our research, which may just change your perspective on what it’s like to be a student in 2019.

Young, digital native influencers are always one step ahead of social media trends. Here are five things brand marketers can learn.

As some of the world’s biggest brands have learned, taking a risk and showing what you stand for can win big with Gen Z.

As TikTok continues to dominate the app store charts, its creator ByteDance has launched a new, community-focused app in competition with Facebook and Reddit.

Online influencers are the biggest celebrities in the world of Gen Z. Take our quiz and test your knowledge of the latest stars of the social scene.

This year’s Youth Trends survey unveiled some unexpected stats about how the UK’s young people think and behave. Here are the ones that truly blew our minds.

Sneaky teens are turning to secret burner phones to get around parents’ rules and ensure they don’t miss out on opportunities to connect with their peers.

As a youth marketer, it’s important to know which brands your target market are obsessed with. Test out your knowledge of Gen Z’s current faves in our latest quiz.

Ahead of the launch of their new report on what matters to students today, Seed Marketing give us a sneak peek of their key findings in our latest guest post.

A new project by an Israeli tech billionaire aims to educate social media users on the true impact of the Holocaust, and how it affected young people like them.

In our latest guest post, Campus Commandos founder Adam Grant shares his top three tips on how to successfully combine physical and digital student marketing.

We caught up with Rachelle after YMS for a chat about her exciting career so far and the trends that are inspiring her as she launches her new business.

Russian startup StartRocket is pioneering an outlandish new form of advertising, which could be the ultimate media buy for big budget brands.

From our favourite keynotes and panels to the funniest moments and tastiest snacks, here are 19 things we loved about YMS19 LDN.

Excitement about Disney’s streaming service is so high that Netflix dropped $8 billion in market value after the announcement, but can Netflix really be so easily toppled?

We chat to Mike Blake-Crawford, Strategy Director at Social Chain, who will be joining us at YMS19 LDN this week for a keynote on how boring and underwhelming content could be damaging your leads.

With just one week to go til YMS19 LDN, we invited some of the key people involved with this year’s festival to give us a sneak peak of what our audience has to look forward to.