Here's what you need to know about this valuable audience, and why leading brands are putting them front and centre in their marketing campaigns.
Season 1 will feature guests from our network of youth marketing experts, including some of the biggest and most exciting brands in the industry today.
The latest tools on the key social media platforms that should be part of your youth marketing strategy for Q3 and beyond.
From fashion and entertainment to tech and media, these emerging trends put a new spin on things that you probably thought were firmly in the past.
Looking for the next big thing in pop music? Forget those human bands - we’re in the virtual era now.
An Indian media company is about to dethrone PewDiePie after five years as the king of YouTube, proving the value of emerging youth markets online.
As marketers increasingly question the value of celebrity influencers, brands such as Macy’s have discovered they have a whole community of brand ambassadors right under their noses, and already on their payroll.
These are the retailers and digital platforms leading the way in the fast-growing trend of visual search.
A group of students from around the UK have come together to campaign for a new vote on Brexit, fuelled by concerns about its effect on their generation’s future.
Get your Super Early Bird tickets to see speakers from Chelsea FC, Ticketmaster, Skinnydip and more at YMS19 LDN next April.
Already a firm favourite with the youth market, ASOS’s new Collusion line shows that Gen Z are front of mind for the fast-growing ecommerce business.
There’s a new café chain expanding across the US’s most prestigious college campuses with a unique payment method: students’ personal data.
YMS NYC has come to a close after an incredible 2 days of panels, keynotes, eating, drinking, dancing and discovering the future of youth marketing.
YMS NYC is back, bigger and better than ever! Here are some of our highlights from Day 1.
The countdown is ON to the biggest event in the youth marketing calendar. YMS18 NYC is less than one week away. Here are five things we recommend you do to get ready.
Thanks to Instagram-ready brands like Alchemy 43, Botox is quickly rising in popularity with Millennials and Gen Z, with 18-24 its fastest growing demographic.
With less than 2 weeks to go ‘til YMS18 NYC, Voxburner’s General Manager Richard Jackson shares why this year’s festival takes on some crucial subjects that the marketing industry can’t continue to ignore.
Will McDonough, VP of Brand and Commercial Strategy at COPA90, chats to Voxburner founder Simon Eder about soccer’s exciting US growth and how brands can engage its dedicated fan community.
Joining us at YMS18 NYC will not only be some of the world's biggest youth brands, from Snapchat to American Eagle, but also the most inspiring and influential members of the youth marketing community.
Remember the fidget spinner craze of 2017? A year on, it’s being linked to a much larger trend: the growth in anxiety diagnoses and the economy that’s emerging around it.
In our latest guest post, China-focused digital marketing agency and YMS19 LDN partners Qumin introduce the fast-growing social app that they believe every youth brand should be using to grow their global audience.
Young religious women have been calling out for clothing that is conservative yet stylish, and finally the fashion industry is starting to take notice and discover the huge market they’ve been missing out on.
Ebony shares her insights on how Young Adult fiction is keeping Gen Z coming back for more, and the challenges the industry faces in representing and marketing to diverse young people.
Instagram beauty blog Gelcream is disrupting the fashion industry by doing something that really shouldn’t seem so revolutionary: posting honest reviews.
YMS18 NYC keynote speaker Marcie Merriman shares her insights on youth activism, how employers can attract the top Gen Z talent, and the trend she’s most excited about for 2019.
Today we’re unveiling our shiny new YMS19 website and announcing the first 19 speakers on our fantastic 2019 line-up. Find out why 16th-17th April needs to be locked in your diary ASAP.
You thought Amazon Go was futuristic? Just wait ‘til you see what supermarkets look like in China.
BuzzFeed’s VP Experiential Alison Flood shares the inside story of how she and her team are bringing the iconic brand to life in the real world.
In this week's podcast, we hear directly from the real youth marketing experts: young people themselves. They had their say on everything from their favourite brands to their dream jobs.
Would you watch a video of someone eating dinner? 20 million people would. Here’s what you need to know about the Korean phenomenon of social eating, known as Mukbang.
Find out all about our three breakout tracks at YMS18 NYC, where you can delve into the worlds of digital innovation, college marketing, social media and more.
American Eagle’s Executive Creative Director Michael Goldberg discusses the exciting Gen Z-focused initiatives that are catapulting the 40-year-old brand into 2018.
Instagram is increasingly becoming a central hub for all forms of social interaction, including some that were previously more associated with other platforms, such as stories, memes and now news.
Today we’re unveiling our shiny new YMS19 website and announcing the first 19 speakers on our fantastic 2019 line-up. Find out why 16th-17th April needs to be locked in your diary ASAP.