Brand new for 2019, our Youth Trends Report US will reveal what 16-24s around America really think of the year’s emerging trends across lifestyle, content and innovation.
This year’s Youth Trends survey unveiled some unexpected stats about how the UK’s young people think and behave. Here are the ones that truly blew our minds.
From our favourite keynotes and panels to the funniest moments and tastiest snacks, here are 19 things we loved about YMS19 LDN.
The moment we feared has come: the mullet is back. From teen boys on TikTok to Instagram fashionistas, this is the latest phase of the ugly fashion trend.
We spoke to Mitch to get his view on how today’s student audience is unique, and what to expect from Chegg at YMS19 NYC this September.
Teen memers are uniting to protest the mass deletion of some of Instagram’s biggest meme pages, spamming posts from the @Instagram account with the message #freethememes.
Social media is a one-stop shop for everything Gen Z love to do online, so it’s crucial for any brand that wants to engage this audience to have a strong presence.
On this week’s podcast, Chelsea shares her advice on engaging young people on the tricky topic of managing their money.
Young TikTok users are using the platform to raise awareness of an issue they are very passionate about: the global warming crisis.
We conducted a survey of brand marketers targeting the UK youth market to uncover the most effective student marketing strategies in use today. The project revealed some striking results.
Last week, Snapchat launched their #realfriends marketing campaign, employing a sneaky tactic to reach the perfect target audience.
Brand new for 2019, our Youth Trends Report US will reveal what 16-24s around America really think of the year’s emerging trends across lifestyle, content and innovation.
This week on our Youth Trends podcast we’re bringing you an interview with one of America’s most influential tech founders.
The beauty industry is facing an online backlash as consumers speak out against its marketing activities and constant parade of new products, and the pressure it creates to keep buying more.
Ahead of the release of our US Youth Trends Report 2019, we’re sharing our findings on the ways college students differ from other young people.
In our latest podcast, Tal Hirshberg shares how America’s favourite coffee shop is adapting to the tastes and expectations of a new generation of consumers.
The latest viral photo app has provoked discussions around data privacy, as users panic about sharing images with a Russian tech company.
As Gen Z reach adulthood and become a powerful consumer group, brands from food to fashion and far beyond are recognising that they need to adapt to survive.
HBO’s latest hit TV series is a new incarnation of the teen show for the woke, digital native generation, breaking down taboos and tackling new territory for the genre.
Our tips for employers who want to hire the best young talent entering the workforce today, and how to work with your Gen Z employees.
The LGBTQ+ community takes action, in memory of the original political purpose of Pride, and Nivea is the first recipient of their wrath.
Gen Z spend most of their digital lives engrossed in apps. Take our quiz to find out how well you know their latest faves.
The shopping app described as “QVC for the YouTube generation” gives us a glimpse into the future of ecommerce, bringing together several of Gen Z’s favourite digital trends.
Here’s how Gen Z are impacting the food industry, and how brands can win with this group of health-conscious, aesthetically-driven digital natives.
Young LGBTQ+ Instagrammers have pioneered a new way of finding love online, taking inspiration from the personal ads that came long before dating apps.
Gen Z have been accused of causing the death of brand loyalty, but as their favourite brands prove, you can win them over by following these steps.
Here’s why we think it’s crucial for brands aiming to engage the US youth market to have a Back to School strategy.
Stocks in Beyond Meat rose 600% in value in the first month after going public. Can the meat replacement brand, and the vegan trend as a whole, live up to the hype?
Combining digital and physical enables marketers to create an effective omnichannel strategy to raise brand awareness and trust.
Young people don’t always get a fair portrayal in the media, but we’re very optimistic about a future with Gen Z in charge.
The days of having an app for everything are numbered. The world’s leading tech companies are competing to own the ultimate “super app.”
In order to grow your brand with young consumers, you have to understand each stage of their customer journey.
Freshers is your chance to get your brand in front of students at the most influential time in their university experience.
We conducted a survey of brand marketers targeting the UK youth market to uncover the most effective student marketing strategies in use today. The project revealed some striking results.