Here's what you need to know about this valuable audience, and why leading brands are putting them front and centre in their marketing campaigns.
Season 1 will feature guests from our network of youth marketing experts, including some of the biggest and most exciting brands in the industry today.
The latest tools on the key social media platforms that should be part of your youth marketing strategy for Q3 and beyond.
A fast-growing youth political movement made headlines today as students skipped school to raise awareness of what they describe as a “climate emergency.”
Influencer marketing expert Emily Young shares her predictions for 2019, her tips for brands on how to tackle influencer fraud, and the best and worst campaigns she’s seen.
Evangelical megachurches are recruiting celebrity influencers, using modern tactics of youth marketing to reach a new generation of worshippers.
We invited The Student Room’s Hannah Morrish into Voxburner HQ to chat about her upcoming keynote at YMS19 LDN, plus her thoughts on advertising, student marketing and more.
Speaker submissions are now open for YMS19 NYC, and we’d love to hear your ideas for who should take our stage, and which hot topics we need to delve into as we return to New York for a sixth year.
David Symington, Content and Campaigns Manager at Ticketmaster, discusses the leading global ticketing company’s Gen Z strategy and the projects he’s loved working on.
Purna Virji, Senior Manager of Global Engagement at Microsoft, discusses the digital trends impacting the daily lives of Gen Z, and what she's learned from her role at one of the world's largest tech companies
21 Buttons is a fast-rising fashion app that could represent the future of influencer marketing. It is already attracting great interest from the tech and retail industries, and influencers themselves.
In our latest guest post from our YMS19 LDN partners, student marketing experts BAM Agency share their knowledge of the market they know best.
Make-up brand Petite ‘n’ Pretty has evoked questions around the ethics of marketing to Gen Alpha, with their premium products and influencer-driven strategy.
Olivia is responsible for putting together a fresh, exciting agenda for each of our events around the world, and securing speakers from the biggest and best youth brands to grace the YMS stage.
A new app targeting Gen Z has got the tech industry buzzing as its creators pitch to bring screensharing to smartphones.
Tired of seeing big budget campaigns heralded as the pinnacle of modern marketing? These effective youth marketing strategies are accessible to all brands, no matter the size of your budget.
In an exclusive guest post, Insight TV Marketing Director and YMS19 LDN speaker Jenna Vaartimo shares how the leading UHD channel has engaged the youth audience, and what she’s learned along the way.
Previously mocked styles such as Crocs, Uggs and bumbags have suddenly become cool, and luxury brands such as Gucci and Balenciaga are unexpectedly integral to the trend.
Millennials and Gen Z are often spoken about as though they’re the same generation, but in fact there are some distinct difference between today’s young adults and teens. Here are a few that any youth marketer should know.
The news story about a man who married a hologram of virtual pop star Hatsune Miki reveals a much wider trend that is causing concern in his home country of Japan, where the birth rate is in decline.
Do you think you're proficient in the language of Gen Z? It's time to find out!
Millennials have been the most sought-after demographic for marketers for the past few years, but now brands are turning their attention to the next generation of consumers: Generation Z.
To celebrate this festive time of year, we're offering you complimentary access to our Youth Trends Report 2018, usually worth £399.
Business leaders from brands such as S’well and Culture Trip share how they’re preparing for Gen Z's rise to consumer power.
It wasn’t long ago that paying to access journalism was the norm. Now, not only do readers expect to access content for free, but in China, they can even be paid to read news articles.
Five reasons why YMS19 LDN will be an unmissable event, whether you’re a YMS regular or this will be your first time attending.
We brought together a group of inspiring young people to give Gen Z's perspective on the trends set to dominate youth culture in 2019.
Amazon has stepped up their strategy to create brand loyalty in the next generation of consumers with the launch of Amazon Teen.
Take an exclusive listen to a fascinating panel that took place at our youth marketing festival YMS18 NYC in October, on the subject of brands reinventing for Gen Z.
Young hackers are stealing and selling valuable social media usernames for thousands of dollars, and using the profits to buy the hottest designer streetwear brands.
As 2018 nears its end, we’re taking a look back at the brands who rose to the top this year among 16-24s, and how they achieved it.
Fashion Nova was in the top five most Googled fashion brands in 2017, alongside Gucci, Louis Vuitton, Supreme, and Chanel, and grew 600% in that year alone. How is the budget retailer taking on the style elite?
From fashion and entertainment to tech and media, these emerging trends put a new spin on things that you probably thought were firmly in the past.
Five reasons why YMS19 LDN will be an unmissable event, whether you’re a YMS regular or this will be your first time attending.