YMS19 LDN marks the launch of our biggest annual research piece, the Youth Trends Report - a 40-page guide to the emerging trends that are impacting the lives of young people today.
Five reasons why YMS19 LDN will be an unmissable event, whether you’re a YMS regular or this will be your first time attending.
Here's what you need to know about this valuable audience, and why leading brands are putting them front and centre in their marketing campaigns.
As Gen Z prepares to boldly stride into full-fledged adulthood and outnumber millennials in the global population, Marin Software shares a few tips to tap into this demographic and how brands can keep up and adapt.
From our favourite keynotes and panels to the funniest moments and tastiest snacks, here are 19 things we loved about YMS19 LDN.
Excitement about Disney’s streaming service is so high that Netflix dropped $8 billion in market value after the announcement, but can Netflix really be so easily toppled?
We chat to Mike Blake-Crawford, Strategy Director at Social Chain, who will be joining us at YMS19 LDN this week for a keynote on how boring and underwhelming content could be damaging your leads.
YMS19 LDN Bronze Partner, KRPT, discuss the agency’s work to date, and their philosophy for engaging with youth culture to create great work for brands.
Do you know your target audience inside and out? YMS19 LDN Event Partner, Seed, shares some insights into their student research report, What Matters To Us, and why it’s paramount to know your audience.
With just one week to go til YMS19 LDN, we invited some of the key people involved with this year’s festival to give us a sneak peak of what our audience has to look forward to.
Our event partner UCAS Media will be hosting a webinar exclusively for attendees of YMS19 LDN.
Posting cringey videos is a popular tactic for getting attention on TikTok, demonstrating that for some young people, achieving internet fame is worth the price of being mocked by their peers.
Are you successfully engaging and winning the attention of Gen Z? YMS19 LDN Event Partner, Fanbytes, shares how you can crush 2019 with this one strategy.
McDonald’s has acquired an intriguing AI startup that will enable their restaurants to optimise their menu boards based on trending products or even the weather.
The sharing economy has already revolutionised travel with Airbnb and transport with Uber. Will the fashion industry be next? This British startup is betting on it.
YMS19 LDN marks the launch of our biggest annual research piece, the Youth Trends Report - a 40-page guide to the emerging trends that are impacting the lives of young people today.
Job Plas, Director of Industry Relations at eyeo GmbH, shares his advice on how we can tackle the rising challenge of ad blocking among young consumers and come out on top with Gen Z.
Joss Patterson, Senior Marketing Manager at ITV, shares her learnings from marketing hit shows such as Love Island, and rebranding ITV2 for a new generation of young viewers.
Conversational commerce is already a trend in the luxury sector and the Chinese market. Now, marketers are waking up to its power to turn customers into brand loyalists.
Are you marketing effectively to your student consumers? YMS19 LDN Agency Partner, BAM, shares the number 1 rule when targeting this important demographic.
Laura joins our Youth Trends podcast for a chat about her previous work on some of the BBC’s biggest hit shows and her tips for budding entrepreneurs.
Adam Moger, Sales and Marketing Director at Marmalade, shares his tips on understanding the youth market and which marketing channels are most effective in engaging this highly-connected audience.
With an increasing interest from young consumers in skincare over make-up, Korea is pioneering new products that beauty fans believe are the world’s best.
Top brands and retailers from Coca Cola to Boots are taking note as young consumers turn to cannabis oil for its physical and mental health benefits.
Assistant Head Coach at Nike Town London, Shakeel Sanghera shares his predictions for the future of retail and tips for how physical stores can keep young consumers engaged, even in the digital age.
As emo makes a comeback as a rising Gen Z trend across fashion and music, it has found a new home on fast-growing social video app TikTok.
Elizabeth chats about the crazy year since the release of the book, and shares her advice to the marketing industry on how to support and empower young black women.
Youthsight’s Managing Director of Insights shares her views on what brands are getting right and wrong when targeting Gen Z.
A fast-growing youth political movement made headlines today as students skipped school to raise awareness of what they describe as a “climate emergency.”
Influencer marketing expert Emily Young shares her predictions for 2019, her tips for brands on how to tackle influencer fraud, and the best and worst campaigns she’s seen.
Evangelical megachurches are recruiting celebrity influencers, using modern tactics of youth marketing to reach a new generation of worshippers.
We invited The Student Room’s Hannah Morrish into Voxburner HQ to chat about her upcoming keynote at YMS19 LDN, plus her thoughts on advertising, student marketing and more.
Speaker submissions are now open for YMS19 NYC, and we’d love to hear your ideas for who should take our stage, and which hot topics we need to delve into as we return to New York for a sixth year.
With just one week to go til YMS19 LDN, we invited some of the key people involved with this year’s festival to give us a sneak peak of what our audience has to look forward to.