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Youth Marketing Strategy

7 Things College Students Really Want From Brand Marketing

Getting student marketing right is hard. Whether you’re a higher education institution wanting to draw in prospective students, or a...

Gen Z is an era-defining generation. As well shaking up how we communicate, shop, and work, they’re our future colleagues,...

Gen Z needs your help and support now more than ever before. In a time where the cost-of-living is rising,...

Web3 might still be a bit of a scary subject for many marketers, and that’s totally understandable. From words like...

Higher education institutes face more challenges than ever to recruit Gen Zers, who have faced a jilted education journey due...

Gen Z students, higher education the spending habits of this generation are three trends that we love to talk about...

Social media marketing is THE way to engage Gen Z in 2023, but the industry is changing. How can your...

Whether it’s ‘80s sensation Stranger Things or the new Wednesday series, Gen Z’s favourite TV programmes and films don’t just...

Events are back and bigger than ever, and we couldn’t be happier! Events, whether online or in-person, are a great...

Influencer marketing is nothing new, but getting it right is proving more and more difficult. And with ‘content creator’ challenging...

Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. While many established retail...

2022 is fast approaching, and as 2020/21 have proved, there’s no way we can really tell what’s going to happen,...