Sport is an immense part of the entertainment industry – whether it’s fashion, gaming, watching, or playing, it’s inescapable. And with international events such as the Women’s 2022 EUROS and Netflix series Formula 1: Drive to Survive, the sports industry is permeating Gen Z culture across the world. But there are a number of important issues that exist within this sector that need to be addressed.
It may come as a surprise that Gen Z are less engaged with sports than previous generations, and this in part comes down to a lack of equal and fair representation. In our upcoming Voxburner+ report: Game, Set, Match | Engaging the next generation of sports fans, we take a look at why this is and share how your brand (regardless of sector) can make sport more accessible for young people.
The full version of this report is available exclusively to our community of subscribers. Enjoy this teaser, and if you enjoy its contents, why not find out more about the premium insights platform, Voxburner+.
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