Welcome to this exclusive Voxburner+ report: Youth Trends Review: Social Media.
For the latest special edition in our series of Youth Trends Reports, there was one topic we knew we had to tackle. It’s an ever-changing industry that has a huge impact on the lives of young people and is central to the marketing strategy of any self-respecting brand that wants to succeed with Gen Z. It was finally time to fully dedicate a Youth Trends Report to the topic of social media.
This report won’t be covering the latest TikTok challenges, rising influencers or trending hashtags. Instead, we’ll take a step back to look at the bigger picture. We’ll answer the questions: Which platforms are Gen Z using, how are they using them, and what do they like about them? We’ll highlight the opportunities that brands should be focused on, but also, just as importantly, the ones that aren’t worth pursuing, and the common errors that marketers need to avoid.
The full version of this report is available exclusively to our community of subscribers. Enjoy this teaser, and if you enjoy its contents, please find out more about the premium insights platform, Voxburner+.
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