A Guide to Gen Z and Social Media

We hope you enjoyed attending the Creator Track at YMS LDN. From learning more about how to make smart decisions with your influencer marketing to understanding how your brand can connect with creators, we have no doubt that you’ll be leaving today feeling inspired and motivated.

In this guide, we’ll be taking a look at four key channels – TikTok, Instagram, Twitter, and email – and sharing why these are important, how you can improve your strategies on them respectively, and looking at the brands that are really leading the way.