RESOURCE

Challenger Brands – Fashion

We hope you enjoyed attending the E-commerce track at YMS LDN. From learning about the trends fuelling the industry to the ever-changing face of the creator economy, we have no doubt that you’ll be leaving today feeling inspired and motivated.

This report explores five key sectors: fashion, food & drink, health & beauty, entertainment, and technology. This chapter focuses specifically on the world of fashion, and has been created using insights gathered from a survey of 1,000 16-24s from across the US and UK, as well as contributions from a Gen Z focus group.

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