We hope you enjoyed attending the Innovation and Future Thinking track at YMS LDN. From learning about the future of the internet to discussing how Web3 can create communities, we have no doubt that you’ll be leaving today feeling inspired and motivated.
Times have been hard for young people recently – they’ve lived through a pandemic, are experiencing financial uncertainty, and are, quite frankly, watching the news in horror. More than ever before, they’re looking to brands for support and connection. In this report, we discuss a selection of themes that you, as youth marketers, need to be aware of, including the changing face of social media, the importance of community, and the value in authenticity.
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