YMS LDN Youth Trends Report 2023 [UK]

The UK Youth Trends Report 2023 looks into the cultural, digital and tech trends impacting the lives of 16-24s.

The report will deep-dive into topics on everything from sobriety to sustainability. We cover five key trends, answering questions such as:

• Is the love affair between Gen Z and influencers finally coming to an end? 
• Why are young people drinking less than any other generation?
• How are online wellness trends impacting young consumers as they strive to become the best version of themselves?
• Gen Z are changing attitudes around OnlyFans – what is prompting this?
• What are young people looking for when they choose to put loyalty into a brand? What, in this day and age, truly facilitates a stand-out experience?