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Awkward: The Biggest Campaign Fails of 2022

2022. What a year it was. The UK lost its longest standing monarch, JLO and Ben Affleck gave us new...

2022 has been a hard year for young people – they’ve seen pandemics, wars and a cost-of-living crisis amongst other...

Many people, especially Gen Z, are nostalgic for a time before adulting got stressful (think the pandemic, wars, rising cost-of-living...

Whether it’s ‘80s sensation Stranger Things or the new Wednesday series, Gen Z’s favourite TV programmes and films don’t just...

Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. While many established retail...

As you plan out this year’s Christmas campaigns, we thought we’d give you a (very early!) festive gift to help...

There are three burning questions every youth marketer wants to know the answers to: Which brands are representing the diverse...

Emma Chamberlain has come to be one of the world’s most influential people, particularly for Gen Z. Young people love...

Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. From books and beauty...

Stranger Things is without a doubt one of the most, if not the most, popular series Netflix has ever created,...

Welcome to Campaign of the Week, where we explore some of the freshest and most exciting campaigns/partnerships from the brands...