Ghosting, Sexting and Sliding Into Dms: The Dating Lives of Today’s Students
We all know the clichés of Millennial dating: endless swiping and anxiety-inducing situationships. With little research having been done yet...
HOW GEN Z’S ATTITUDE TO SEX AND DATING IMPACTS THEIR SPENDING HABITS
As Valentine’s Day approaches, we wanted to find out how a new generation of young adults views sex and dating,...
5 Youth Brands to Watch in 2020
Following our review of the breakout brands of 2019, we’re now looking ahead to a new year in food, fashion,...
Trend Alert: Egirls
Trend Alert introduces you to the latest brands, products and services that are trending with 16-24s. In the 2000s, the...
6 Inspiring Mental Health Campaigns for Young People
For Mental Health Awareness Week in the UK, we’re taking this opportunity to recognise some of the great work organisations and media...
7 Rising Influencers Every Youth Marketer Should Know About
Panels and keynotes on the subject of influencer marketing are always a big hit at our youth marketing festival, YMS,...
Youth Marketing 101: What’s the Best Time to Reach Young People Online?
Around 6000 tweets are posted every second, while 95 million photos and videos are shared on Instagram every day. This...
3 Channels You Need to Be Using to Engage Gen Z
One of the biggest ongoing marketing trends is cross-channel advertising – by synergising your advertising campaign across multiple channels you...
The Social Media Hamster Wheel – The Pressures and Anxiety Young People Face Daily
Hannah Morrish, Community Manager at The Student Room will be taking to the YMS stage talking about the challenges that...
62% Of 16-24S Prefer Books as Physical Products
Recent Voxburner research has found that 62% of 16-24s prefer buying books over ebooks. When asked which products currently available...