According to our Youth Trends Report 2021, 85% of Gen Z say being themselves is more important than fitting in, and fashion is no exception to this. Some of Gen Z’s biggest icons, including Harry Styles and Billie Eilish, embrace their individuality and don’t wear clothes that are specifically designed for their gender.
And they’re not alone – 53% of Gen Z have worn clothes that were not made for their gender, and 63% of women said that they believed that targeting a specific gender is seen as old-fashioned (Youth Trends Report).
In this exclusive Voxburner+ deep dive, you’ll learn:
- How your brand can be more inclusive and cater towards this diverse and creative generation
- What Gen Z want from fashion, and what they think of uni-sex fashion
- Find out why the freedom to dress as they want is important to this generation.
Plus, hear from our live Gen Z panel hosted by Student Beans’ Social Impact Manager, Illen Rowe.