Voxburner’s Youth 100 2019

 

We asked 1500 16- to 24-year-olds from across the UK to choose their 10 favourite brands from a list of 100 compiled by our team of youth marketing experts. Check out this year’s Youth Trends Report for our analysis of the results, plus our guide to the latest emerging trends across lifestyle, content and innovation.

Here’s the top 100 in full:

  1. Netflix 48.95%

  2. YouTube 43.35%

  3. Spotify 41.24%

  4. Amazon 37.62%

  5. Google 29.31%

  6. Instagram 27.93%

  7. Apple 25.43%

  8. Snapchat 24.97%

  9. BBC 23.91%

  10. Cadbury's 23.45%

  11. McDonald's 22.27%

  12. Nike 21.01%

  13. Marvel 19.83%

  14. Nando's 18.58%

  15. ASOS 18.38%

  16. Disney 16.67%

  17. Adidas 16.4%

  18. Microsoft 15.94%

  19. Ben & Jerry's 14.82%

  20. H&M 14.56%

  21. Lush 14.36%

  22. Playstation 13.9%

  23. Nintendo 13.77%

  24. Coca Cola 13.64%

  25. Domino's 13.31%

  26. Greggs 13.11%

  27. New Look 12.65%

  28. Samsung 12.06%

  29. Reddit 11.2%

  30. Wagamama 10.74%

  31. KFC 10.47%

  32. The Body Shop 10.34%

  33. Facebook 9.88%

  34. Krispy Kreme 9.68%

  35. Boots 9.42%

  36. Superdrug 9.35%

  37. Vans 9.29%

  38. Topshop 9.16%

  39. Pepsi 8.89%

  40. Converse 8.76%

  41. Urban Outfitters 8.76%

  42. Subway 8.5%

  43. Zara 8.17%

  44. eBay 8.17%

  45. Starbucks 7.71%

  46. The North Face 7.58%

  47. Five Guys 6.92%

  48. Galaxy 6.72%

  49. Uber 6.65%

  50. Maltesers 6.46%

  51. Pizza Hut 6.39%

  52. Pret a Manger 6.32%

  53. Airbnb 6.32%

  54. Oreo 6.26%

  55. Victoria's Secret 6.13%

  56. Just Eat 6.13%

  57. X Box 5.86%

  58. Pretty Little Thing 5.8%

  59. Pizza Express 5.8%

  60. Levi's 5.6%

  61. Kit Kat 5.53%

  62. Doritos 5.47%

  63. M&Ms 5.4%

  64. ITV 5.4%

  65. Missguided 5.07%

  66. Innocent 4.94%

  67. BuzzFeed 4.94%

  68. Beauty Bay 4.81%

  69. Ticketmaster 4.55%

  70. Boohoo 4.48%

  71. Burger King 4.48%

  72. Red Bull 4.35%

  73. Deliveroo 4.28%

  74. O2 4.28%

  75. Monzo 3.95%

  76. MAC 3.82%

  77. Gymshark 3.75%

  78. MyProtein 3.62%

  79. Dove 3.56%

  80. Capital FM 3.36%

  81. L'oreal 3.29%

  82. Ladbible 3.16%

  83. Three Mobile 3.1%

  84. Supreme 3.03%

  85. Glossier 3.03%

  86. Mars 2.9%

  87. Puma 2.77%

  88. EE 2.7%

  89. Vodafone 2.57%

  90. Papa John's 2.5%

  91. Vice 2.37%

  92. Sephora 2.17%

  93. Fortnite 2.11%

  94. Tinder 1.98%

  95. Shakeshack 1.65%

  96. The Tab 1.58%

  97. Bumble 1.12%

  98. Kiss FM 1.12%

  99. E.L.F. Cosmetics 1.05%

  100. Huel 0.92%

Percentages refer to the % of respondents who listed each brand in their top 10.

All statistics in the Youth Trends Report report are taken from an online survey conducted by Voxburner in February 2019, for which our YMS19 data partner Youthsight provided a panel of 1500 respondents aged 16-24 living in the UK.