- What is YMS?
- When is YMS New York taking place?
- What's on the agenda for New York?
- And more importantly, who is on the agenda for New York?!
- And finally, a sneak peek into the sessions...
Be the first to access new posts and exclusive content
Marked your calendar for the 20th of March 2024 yet?
Yep – ICYMI, we’re returning to the Big Apple for the 13th edition of Youth Marketing Strategy (YMS) – and we couldn’t be more excited.
What is YMS?
Twelve years ago, YMS was born as a first-of-its-kind event in a small warehouse in London. Targeted at brands looking to better understand and engage young consumers, it has since grown to become the world’s largest youth marketing conference.
YMS brings together industry experts and some of the biggest brands making waves with Gen Z today, for a two-day spectacular in both New York and London.
When is YMS New York taking place?
YMS New York takes place on the 20th and 21st of March 2024. Over 97% of the US’ top 100 advertisers have previously been represented at YMS NYC, whilst 86% of delegates will influence new partnership decisions.
It is the go-to networking event for any forward thinking brand. Last year’s event showcased 100 expert voices throughout the planned talks, boasting a whopping 27 hours of authoritative content in total!
What’s on the agenda for New York?
Every year, YMS brings the hottest, cutting-edge sessions that touch on all the key topics marketers need to know.
- Which organisations are championing and supporting young consumers
- How they’re securing loyalty, and what your brand needs to know
- The latest trends to be aware of and how your brand can act on them.
We’re also excited to announce that (for the first time), we’ll have a massive four tracks: the Creator Track, the Retail Track, the Innovation Track and the Campaigns and Trends Track.
And more importantly, who is on the agenda for New York?!
Here’s who we have confirmed so far for YMS New York 2024…
Andy Kraut, Sr. Brand Partnerships, Grindr
Andy has been an active voice in the world of digital media since 2007. Throughout his career, he’s had the opportunity to work at BuzzFeed, Yahoo!, Turner, and OMD. And for the past 4+ years, he’s taken his talents and love of the gay community to Grindr where he is growing brand partnerships across the globe.
Marion Boeri, Global Thought Leadership Lead, Spotify
As Global Lead of Thought Leadership research, Marion’s key role is to establish and enhance the vision, strategy, and execution of Spotify’s Ad revenue business through cutting-edge research.
Saheedat Abdul, Global Influencer Lead
Saheedat is a creator marketing expert, bridging the gap between cultures and driving conversations for global brands. She is an Influencer Marketing Specialist known for her work with industry leaders like Airbnb, Google, and Depop.
Nourah Latif, Manager, Influencer Marketing, HelloFresh
Nourah is currently a manager of Influencer Marketing at HelloFresh group. She oversees high volume partnerships and agency relationships across HelloFresh, Factor_, EveryPlate, and Green Chef. Her experience includes influencer marketing, brand strategy, experiential marketing, and celebrity partnerships.
Jeremy Jankowski, Strategic Partner Lead, Global Content & Creators, Pinterest
Jeremy is a digital expert with over 16+ years’ experience building/leading digital efforts and consulting across tech and publishing partnership sales. Jeremy leads all publishing partnerships at Pinterest where he engages with influential publishing houses to create original content on the platform, while shaping the future of publishing and monetization on Pinterest.
Thomas Kramer, Co-Founder & CEO, Measure Studio
Thomas is an entrepreneur focused on improving the social media and digital publishing ecosystem through technology. Currently, he’s specifically focused on improving the way creation is informed by data, so that people are able to produce content in a more effective and healthy way.
Andrew Roth, Founder and CEO, dcdx
Andrew, 25, is the Founder and CEO of dcdx, a Gen Z research and consulting firm working alongside the world’s top brands to help them attract Gen Z. Andrew’s work with dcdx has been featured in The New York Times, WSJ, BBC, Fast Company and more for his authentic approach to researching this cohort.
Ruby Soave, Head of Influencer Marketing, Student Beans
Student Beans’ very own Ruby Soave is an award-winning digital specialist who has been working with influencers for over 15 years – long before the term ‘influencer marketing’ was coined. She has extensive experience across global consumer, corporate and charity brands.
Joeri Van den Bergh, NextGen & Sustainability Expert, Human8
Joeri is a Co-Founder, Partner and Future Consumer Expert at Human8, a global research agency with 20 offices worldwide. He has extensive experience of all aspects of marketing to teens and young adults. He is an AMA awarded global thought leader and marketing author on the impact of NextGen on marketing, business and on consumer trends.
Clint! Runge, CEO & Founder, Archrival
Clint! Runge is a founding partner and CEO of Archrival, a youth culture agency that wins the hearts and minds of young adults. Nationally recognized and full of mischief, Archrival goes against the grain of the typical marketing approach to build brand love, sales and loyalty.
And finally, a sneak peek into the sessions…
The Gen Z Whisperers: A Cultural State of Mind
Join this exciting panel with experts from Gen Z media and brands to discuss how brands can stay culturally relevant.
How do they ensure their teams keep up with Gen Z trends and culture and keep their finger on the pulse of what’s important to this demographic?
Working Smarter Not Harder On Your Creator Strategy
Discover the state of play in the influencer landscape as our panel of experts discuss the hottest topics in the creator space.
How do you make your spend go further and how are influencer marketing teams at brands testing, learning and failing in order to win?
The Experiential Boom: Creative Strategies that are Winning
We know Gen Z craves experiences, but how do you create an authentic, unique and inclusive one? From pop ups and festivals to college activations and immersive experiences, we hear the creative strategies that are winning and what you need to know from idea to execution.
The Pinterest Perspective: AR, AI & The Future of Social Shopping
We sit down for a fireside chat with Jeremy Jankowski, Strategic Partner Lead, Global Content & Creators at Pinterest to chat all things social – including discovering a new kind of social audience, what Gen Z really love about home and food content, how brands are tapping in and how AR and AI is fuelling changes in social shopping.
Ready to interact with over 150 powerhouse brands, industry experts and hear directly from Gen Zers themselves at the world’s leading digital marketing conference? Snap up your New York ticket today!