Disability Representation in Sport Snapshot

Sport is an immense part of the entertainment industry, and it’s permeating Gen Z culture across the world. However, there’s a concerning lack of disabled representation in the sports world, and a lot of this stems from issues within branding, social media and marketing. We ask young people what they think about LGTBQ+ representation in sport and the intersecting industries and share what they want to see from brands in the future.

We ask young people what they think about disability representation in sport and the intersecting industries and share what they want to see from brands in the future.