Sport is an immense part of the entertainment industry, and it’s permeating Gen Z culture across the world. However, research has revealed that LGBTQ+ representation within the sector is inadequate . Diverse and inclusive marketing can help young queer people feel seen and confident, and this is something that we should all strive towards.
We ask young people what they think about LGTBQ+ representation in sport and the intersecting industries and share what they want to see from brands in the future.
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