Race Representation in Sport Snapshot

Sport is an immense part of the entertainment industry, and it’s permeating Gen Z culture across the world. However, from uncomfortable discourses within the mainstream media to a lack of diversity in marketing, there’s a myriad of ways brands fall short when representing this generation’s diversity and heterogeneity.

We ask young people what they think about race representation in sport and the intersecting industries and share what they want to see from brands in the future.